Engineering Innovation in
Digital Retail & Fashion
Our solution to enable “omnichannel” sales and build long term relationships with customers of an Italian brand known all over the world.
Approach & Solution
Approach
An Italian company that creates and sells collectibles, home décor items and gifts, with almost 500 sales outlets (direct and indirect), several flagship stores and major logistics centres, has recently undergone a radical change, from a manufacturer of collectibles into a multi-channel retailer.
Our project aims at evolving company's retail model and digitally transforming its technological environments operating for omnichannel business areas. The end goal is to build a value-added customer relationship, creating a close synergy between traditional sales channels and new purchasing methods (e.g. e-commerce) through a wider range of “touchpoints”.
Solution
Our solution allows to receive, directly at home, the items available in the shop and ordered on a tablet with the support of the shop assistant. In addition, based on the customer’s data, each shop assistant is able to have a real time overview of their tastes and interests, for a greatly improved sales support process.
The project was conducted in partnership with Cegid, involving several application components (Cegid Y2, MyClientelling, Microsoft CRM, SAP ERP) and including the management of:
- Product Data Management
- Inventory Management
- Sales Pricing & Promotion
- Central Retail Administration
- Sourcing Management
- Customer Relationship Management
- Franchisee
- Concession & Affiliate Management
- Omnichannel Management.
Results
Optimized work place management
Long term relationship with customers
Centralized Service Desk
Compliancy with Digital Innovation strategy
Project value
Process performance Innovation Cost cutting Visibility
Enabling Technologies
Cloud
Engineering proprietary products & other technologies
MyClientelling
Project Team
Industry & Services BUEngineering D.HUBAdvanced Enterprise Platforms