Engineering Innovation In
Digital Finance
The integration of different sales channels, detailed reporting at the click of a button, data that is shared and enhanced with Cloud and AI: this is how we renewed BNL's customer experience.
Approach & Solution
Approach
BNL, BNP Paribas Group, is one of the leading Italian Banking Groups, with over 100 years of history, around 13,000 employees and more than 2.5 million private customers. The management of all these customers requires immense efforts both for taking care of relations with customers and for planning all the activities of the marketing team. These are the objectives that the company has decided to pursue by adopting an innovative Customer Relationship Management (CRM) solution.
Solution
Backed by the skills of CRM experts at Engineering365 we have used Microsoft Dynamics 365 technology to create a solution which easily enables:
- Integration of data on the profitability of bank products and the organizational structure
- Facilitation of information sharing
- Simplification of goal planning and management of business opportunities
- Facilitation of reporting on marketing figures.
Results
Inclusion of analyses and statistics
Better relationship with customers
More time dedicated to customers
Management of over 150,000 customers
600 users of the BNL Italia Corporate Division
Integration of different marketing channels
Project Value
Process performance
Innovation
Enabling Technologies
Cloud
AI & Advanced Analytics
Our Products & Other Technologies
Microsoft Dynamics 365 for Sales
Project Team
Finance BUAdvanced Enterprise Platforms