Engineering: leader della Digital Transformation

Engineering Innovation In

Digital Finance

Close to the customer: the case of BNL

Close to the customer: the case of BNL

Innovative management of Customer Relationship Management systems improves relations with customers and marketing team activities.

Approach & Solution



BNL-BNP Paribas Group is one of the leading Italian banking groups, with over 100 years of history, around 2.5 million private customers, 130,000 small businesses and professionals and more than 33,000 companies and institutions.
The management of hundreds of thousands of customers requires immense efforts both for taking care of relations with existing customers and attracting potential customers and for planning all the activities of the marketing team. These are the objectives that BNL-BNP Paribas Group has decided to pursue by adopting an innovative Customer Relationship Management (CRM) solution.


Backed by the skills of CRM experts at Engineering365 we have used Microsoft Dynamics 365 technology to create a solution which easily enables:
  • Integration of data on the profitability of bank products and the organizational structure of our client company.
  • Facilitation of information sharing.
  • Simplification of goal planning and management of business opportunities.
  • Facilitation of reporting on marketing figures.


Inclusion of analyses and statistics

Better relationship with customers

More time dedicated to customers

Management of over 150,000 customers

600 users of the BNL Italia Corporate Division

Integration of different marketing channels

Project Value

Process performance

Enabling Technologies

AI & Advanced Analytics

Our Products & Other Technologies

Microsoft Dynamics 365 for Sales

Project Team

Engineering Finance Business Unit