Digital Media & Communication
Approach & Solution
Approach
The key to success that we, as Engineering Interactive, provided was to use, during the initial creativity and conception phase of the design concept, data that emerged from an in-depth analysis of the University and its competitors, carried out through digital listening and social analysis.
In continuity with this first experience, the University turned to Engineering Interactive also to conceive, design and implement a specific format for the organization of Virtual Open Days, entrusting us with the related institutional communication activities: from the design of promotional material to the creation of systems for the creation and publication of brochures.
Solution
The reports produced have provided valuable insights for the design of the Virtual Tour, both in terms of graphics and the logical organization of the contents. The Tour can be accessed directly or through the Virtual Open Day, which is an environment specially designed to allow the University to create and publish immersive pages referring to specific events scheduled during the year.
The user, while waiting to access the meeting with the teachers, will then be able to consult information material relating to the event or immerse themselves in the Virtual Tour that can be used in desktop, mobile and immersive mode through VR viewers.
Results
Increased requests for information
Increased site traffic and registrations
Improved
Open Days' experience and conversion
Improved brand perception
Project value
Visibility
Innovation
Enabling Technologies
AI Advanced Analytics
AR MR VR
Project Team
Engineering Interactive