Engineering Innovation In
Collaborating with us, Intesa Sanpaolo modernized its customer experience and improved the interaction with its customers.
Approach & Solution
To improve and strengthen their perception externally, today's credit institutions must place the customer at the center of processes and adopt a simple, direct, multichannel and customized method of communication. For this reason, our Client Intesa Sanpaolo Group, one of the leading Italian banking groups, has decided to launch an in-depth transformation of customer records management with a digital innovation project called "New Customer Layer". The challenge was to maintain existing General Records solutions but, at the same time, introduce far-reaching elements of functional and technological innovation to improve the customer experience of potential and external customers. All this through a holistic approach capable of increasing levels of reliability, authority, distinctiveness, relevance and reputation of the Intesa Sanpaolo Group.
To meet these needs we used the Visage proprietary solution, with which our experts have achieved the following goals:
- Highly configurable user experience to offer a range of customized services.
- Streamlining of processes.
- Enrichment of information assets with data typical of a CRM system (operational, behavioral, financial, commercial KPIs, etc.).
- Management of specific local regulations.
- Possibility of managing proprietary and third-party services in a combined manner.
More effective and continuous interaction with customers
Easier interaction with potential customers
Improved user experience
AI & Advanced Analytics
Our Products & Other Technologies
Engineering Finance Business Unit