Smart Energy & Utilities
Approach & Solution
The aims were to create customer profiles that could be used for planned campaigns and to initiate new customer profiling paths to be devised for new campaigns. The solution therefore had to allow simple segmentation, reducing campaign execution times.
To meet this challenge, we used our architectural and technological skills, which allowed us to achieve a high level of integration with the client's other business systems.
We supported the project with consulting services in an SaaS cloud environment, involving WebResults, a company in the Group. IT Consulting activities were also carried out for the implementation of the solution and for business & user services, and support for change and the empowerment of the client's business resources was provided.
Today, we manage high annual volumes of requests across multiple channels: around 27 million emails, more than 5.7 million SMS, and around 600,000 push notifications, with more than 1.2 million contacts.
Real-time reporting on the progress of the campaigns
Reduction of time frames for the execution of campaigns
Personalised customer journeys for the customer base
Simpler segmentation of campaign audiences
Configuring and managing marketing campaigns independently
Energy & Utilities