Approach & Solution
- Loyalty area, we developed a new integrated electronic points collection programme, which allows the real-time collection of promo points, fuel discounts, and phone call minutes. The customer can now choose also a digital fuel card, which can be read through smartphone in all sales points.
- Payment area, we managed the migration of all banking payments and fuel cards, creating a single payment system and integrating third party hardwares.
Quick implementation of the solution
Improved cross-selling management
Increase in the number of “regular” customers
Single digital payment system for the entire network
InnovationProcess performanceCost cutting
Engineering Finance Business Unit
Engineering proprietary products & other technologies
AI & Advanced Analytics Cloud