Approach & Solution
- Loyalty area, we developed a new integrated electronic points collection programme, which allows the real-time collection of promo points, fuel discounts, and phone call minutes. The customer can now choose also a digital fuel card, which can be read through smartphone in all sales points.
- Payment area, we managed the migration of all banking payments and fuel cards, creating a single payment system and integrating third party hardwares.
Improved cross-selling management
Increase in the number of “regular” customers
Single digital payment system for the entire network
Quick implementation of the solution
InnovationProcess performanceCost cutting
Engineering Finance Business Unit
Engineering proprietary products & other technologies
AI & Advanced Analytics Cloud