Engineering: leader della Digital Transformation

Engineering Innovation in

Digital Retail & Fashion

“Smart” shops for tomorrow's customers

With a new “omnichannel” sales management model, we put the customer at the centre, preserving the identity of an Italian brand known all over the world.

Approach & Solution



Our client is an Italian company that creates and sells collectibles, home décor items and gifts. It boasts almost 500 sales outlets (direct and indirect), several flagship stores and major logistics centres.

The company has recently undergone a radical change, from a manufacturer of collectibles into a multi-channel retailer.
Our project aims at evolving the client’s retail model and digitally transforming company’s technological environments operating for omnichannel business areas.

The end goal is to build a value-added customer relationship, creating a close synergy between traditional sales channels and new purchasing methods (e.g. e-commerce) through a wider range of “touchpoints”.


Our solution allows the customer to receive, directly at home, the items they saw in the shop and ordered on a tablet with the support of the shop assistant. In addition, based on the customer’s data, each shop assistant is able to have a real time overview of their tastes and interests, for a greatly improved sales support process.
Our solution was developed in partnership with Cegid, involving several application components (Cegid Y2, MyClientelling, Microsoft CRM, SAP ERP) and including the management of:
  • Product Data Management.
  • Inventory Management.
  • Sales Pricing & Promotion.
  • Central Retail Administration.
  • Sourcing Management.
  • Customer Relationship Management.
  • Franchisee.
  • Concession & Affiliate Management.
  • Omnichannel Management.


Optimized work place management

Long term relationship with customers

Centralized Service Desk

Compliancy with Client's Digital Innovation strategy

Project value

Process performance
Cost cutting

Enabling Technologies


Engineering proprietary products & other technologies


Project Team

Engineering Industry & Services Business Unit

Engineering D.HUB

Engineering 365