Engineering Innovation in
Smart Government
An omnichannel customer experience project to innovate and enhance the tourism offering of Regione Lombardia.
Approach & Solution
Approach
In view of the Winter Olympics in 2026, Regione Lombardia has started a path of innovation in the tourist offer in the area. The project enhances the regional information heritage and the entire network of stakeholders (owners of ski resorts, owners of farmhouses, mountain guides, ski schools, municipalities, sports associations, etc.).
The Region adopted Design Thinking methodologies for the co-design of the new digital service offer model, which must be multi-channel and built on an effective mix of Digital Marketing & Communication and technological innovation.
The implementation of the roadmap also provided for the effective use of enabling technologies (AI & Advanced Analytics, RPA, IoT, AR / MR / VR, CXM).
Solution
To support the Region in its path of innovation in the tourist offer, the Engineering team developed Sporty, a solution consisting of website and mobile App available for Android and iOS, providing an intuitive and engaging access to services dedicated to mountain sports, providing in its first release:
- customization of the information services of interest, for a user experience increasingly closer to the user's needs
- integration of environmental and weather safety information.
Results
Definition of an Omnichannel Customer Experience model
Full visibility of the tourist offer in the area
Involvement of all stakeholders of the regional service system
Project value
Innovation
Visibility
Project Team
Public Administration
Mobile Solutions
Engineering Interactive