Engineering: leader della Digital Transformation

Engineering Innovation In

Digital Retail & Fashion

Technologies for the Fashion Industry

Technologies for the Fashion Industry

Digital technologies applied to the fashion world for the intelligent management of the sales process.

Approach & Solution

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Approach

Our client is an Italian historical clothing company which combines the characteristics of winter outwear with everyday metropolitan life. Today, with more than 200 stores, its unique style is known all over the world.

Our client has repositioned its brand through development of its range of products into categories that complement its historical business and we collaborated on the creation of a new tool for the sales process.

Solution

The solution we proposed is a customized version of myClienteling, an Engineering's proprietary platform which consists in a central tool for the management of the entire sales process. It allows to:
  • Dematerialize and digitize the entire consent collection process for privacy management and the after-sales management process.
  • Have visibility over the warehouse stocks of points of sale and regional stores in real time.
  • Have mobile cash register systems in addition to physical cash registers in order to avoid interruption of the sales process.
  • Integrate management of RFID tags into the purchasing process.

Finally, after a first phase, it was decided to implement a set of new application components to support users' needs, providing a simple and intuitive user experience.

Results

One application for sales personnel

POS systems (Cegid) integration in real time

Dematerializating of 400,000 documents/year (privacy and after-sales)

RFID tag reading systems integration

Project Value

Process performance
Innovation

Our Products & Other Technologies

MyClienteling

Project Team

Engineering Industry & Services Business Unit

Engineering Software Labs