Engineering: leader della Digital Transformation

Digital Retail & Fashion

Five questions to...
Domenico Clementi

Our Retail, Fashion & GDO Sales Director talks about the challenges for 2021. From the success of e-Commerce to Distant Sales, here's how the sector will reach its New Normal.

1.

COVID-19 HAS OVERWHELMED ALL BUSINESS STRATEGIES AND TRIGGERED STRONG ACCELERATION IN TERMS OF DIGITAL TRANSFORMATION FOR MOST ORGANISATIONS. WITH REGARD TO THE SECTORS OF RETAIL, FASHION, AND MASS RETAIL, WHAT HAVE YOU LEARNED AND WHAT SURPRISED YOU ABOUT 2020?

The ability of companies and consumers to react quickly and embrace the digital world in the face of such a "compelling event". In just a few months, an undeniable technological backlog was recuperated, and - thanks to the pandemic - a leap forward of five years was achieved.

The mechanism has started and can't be stopped: this is a tendency that will continue in 2021. During the first lockdown, the boom in the E-commerce channel, which really exploded, was especially surprising. The true challenge for the New Normal remains that of combining the customer experience online with a human touch.
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2.

2021 CAN (AND MUST) BE THE YEAR IN WHICH DIGITAL TRANSFORMATION WILL NO LONGER BE AN EMERGENCY BUT WILL BECOME A "SYSTEM". WHAT ARE THE 3 FUNDAMENTAL STEPS THAT THE SECTOR MUST CONFRONT TO ACHIEVE A NEW NORMAL THAT COMBINES INNOVATION AND SUSTAINABILITY?

Thanks to the pandemic, there is no company in the world that has not realised that certain work can be done effectively in an agile mode supported by digital and technology. The advantage in terms of a reduced consumption of our planet's resources that this has offered and can continue to offer is obvious to all.

Digitisation of workplaces, greater and better use of the Cloud and a redesign of supply chains and planning processes are the foundations for the New Normal, where innovation operates in the service of sustainability.

3.

WHAT ARE THE TRENDS THAT ARE REVOLUTIONISING THE SECTOR AND CHALLENGING WORKING METHODS, DESIGN PROCESSES, THE SERVICES OFFERED, AND VALUE CREATION?

From the customer's perspective, there is no doubt that the relationship with the consumer has been redesigned: not just in terms of e-commerce, but with a broader concept that we have called Distant Sales. Engineering is already supporting its clients in making the E-commerce channel more effective by adopting simple systems to facilitate the "luxury" customer in selling with remote one-to-one chats, as well as engaging and exciting the "mass market" customer with video streaming sales.

In the back office, on the other hand, technologies such as Robotic Process Automation automate business processes and make smart working easier.
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4.

HOW WILL ENGINEERING SUPPORT AND ACCOMPANY THE PLAYERS IN THE SECTOR IN TRANSFORMING THE CHALLENGES OF THE MOMENT INTO OPPORTUNITIES TO OPEN UP NEW SCENARIOS AND NEW BUSINESS STRATEGIES?

Engineering supports and guarantees the digital transformation process of its clients by providing a combination of facilitating technologies and services, together with functional expertise regarding solution domain expert functions, especially in the fields of CRM, Customer Experience, and Supply Chain Management.

These figures have the task of accompanying clients in the analysis of their needs, progressing from the initial planning activities to the execution of relevant projects, and guaranteeing the function of application leadership and management of the necessary change during implementation of the solution. At a time when business strategies and processes need to be reviewed, these pathways are therefore fundamental.

5.

HOW CAN OUR EXPERTISE IN NEW TECHNOLOGIES AND CORE PROCESSES HELP INDUSTRY PLAYERS TO DESIGN A SPACE WHERE TECHNOLOGY AND BUSINESS INTERSECT WITH US?

Engineering's experiences with clients in this sector have always been particularly effective thanks to our skills and practicality, which translate into the ability to get what has been planned off the ground.

Since its founding more than forty years ago, Engineering's model has been to focus in particular on technological innovation, which can be applied "in the field" for its clients, enabling them to gain a competitive advantage. Distant Sales, Artificial Intelligence, Robotic Process Automation, Virtual and Augmented Reality, and IOT can represent an important backbone against which customer interactions and business processes can be improved.
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Domenico Clementi

Domenico has over 23 years of experience in multinational IT companies, 15 of which as Sales and Commercial Director. In Engineering he supports Retail, Fashion and GDO companies to increase revenues and reduce costs, exploiting all the levers of the Digital Transformation.

Domenico is also one of the authors of the White Paper "Digital Retail & Fashion" and contributed to the Instant Paper "Our Post-Covid View on Digital Retail & Fashion".

Contact us

marketing@eng.it
Tel. (+39) 06-87591