H2O is aimed at:
- allowing a complete knowledge of the customer
- enabling a customized management of the offering and of the in-person experience
- promoting a declination of differentiated commercial policies according to a plurality of criteria
- implementing & monitoring of price governance policies.
Furthermore, it allows the bank to quickly react to market changes, modeling its offering in terms of products / services / prices and quickly adapting business models.
Implemented in “relationship” mode, it enables an omnichannel and hybrid approach with third-party channels in a frictionless manner.