H2O

Digital Customer

H2O

Offering & pricing optimization for banks

H2O is aimed at:

allowing a complete knowledge of the customer
enabling a customized management of the offering and of the in-person experience
promoting a declination of differentiated commercial policies according to a plurality of criteria
implementing & monitoring of price governance policies.

Furthermore, it allows the bank to quickly react to market changes, modeling its offering in terms of products / services / prices and quickly adapting business models. Implemented in “relationship” mode, it enables an omnichannel and hybrid approach with third-party channels in a frictionless manner.

Case Study

RPA to evolve banks

By analysing consumer characteristics and behaviours, new business automation technologies enable targeted pricing strategies to be introduced for banking products.