In 2019 the Food & Grocery sector was a sector with a sustained growth rate but with the lowest penetration rate. With the Covid-19 emergency, the online demand for food products has increased tenfold in some segments, putting eCommerce actors under severe stress. These "extraordinary" peaks in requests and the inability to satisfy them highlighted the need and opportunities to develop the eCommerce strategy in the Food & Grocery sector in a more structured way: development of integration between online and offline, investments in technologies, structuring of the offer.
The event to present the results of the 2020 Research of the B2C eCommerce Observatory aims to quantify the online Food & Grocery market and to study the main characteristics and development lines of the sector, also in relation to the Covid-19 emergency.
Digitelematica is among the sponsors of the research promoted by the Politecnico di Milano. The Engineering Group's company is leader in the development of eCommerce solutions for large-scale distribution and retail, with a specific interest in Click & Collect.