Engineering, leader in digital transformation, protagonist of the INDUSTRY 4.0 revolution and creator of the ENG4FASHION project, the Business Unit dedicated to the world of fashion and retail, has launched an important partnership with Cegid. Today, ENG4FASHION supports important brands in the definition of business strategies based on technological innovation and their execution, with a complete and unique portfolio of proprietary solutions integrated with all the most widespread technologies used by companies. Together, they constitute a true digital thread that unites all phases of design, simulation, production and finally after-sales service, making it possible to organize and manage large amounts of information automatically throughout the product life cycle.
In creating the new intelligent production chain, where all the digital technologies and tools for data processing and analysis are linked, Engineering – which has always made independence vis-a-vis the various technological solutions on the market its guarantee of best quality and flexibility of offering for customers – has partnered with Cegid, leader in the retail market for POS & Omnichannel solutions.
With its solutions, already used by over 1,000 retailers of various sizes at international level, Cegid completes the end-to-end offer portfolio of Eng4Fashion which thus embraces the development of the product up to the sales receipt, in order to improve the consumer's Customer Journey and allow Fashion and Retail Companies and their customers to enjoy the strategic benefits of omnichannel retailing.
"We have chosen to integrate Yourcegid Retail solutions into our offer because it is innovative, modular, integrated and strongly customer-oriented," says Maurizio Pecori, director of Engineering's Industry and Services Division. “Implementation of an omnichannel strategy represents a key challenge for retailers, in terms of both business model and organizational structure and integration of channels within the IT system. Thanks to Yourcegid Retail, the transition to an omnichannel approach becomes natural, because all sales channels are managed with a single platform."
Furthermore, for the fashion and luxury market internationalization is essential for growth but also a continuous challenge: an offer that integrates the vision and international expertise of two companies such as Engineering and Cegid can help to better address it.
"Integration of our solutions into the Eng4Fashion offer represents an opportunity both for us and for our respective customers, thanks to a complementarity that allows us to extend the application services related to store operations, maintaining the centralized control necessary for ensuring high quality standards throughout the chain," stresses Mario Davalli, Cegid's Southern and Eastern Europe Country Manager.
Yourcegid Retail is based on the Microsoft infrastructure, an open and secure system used by millions of companies all over the world. Naturally integrated with the most widespread ERP, CRM and e-commerce solutions, the solution offers an intuitive and unique user experience.