Engineering: leader della Digital Transformation

Competence Center

Engineering Interactive

A user centered and design-focused approach to create new scenarios & solutions for digital transformation processes.

Engineering Interactive is a competence center that offers consulting services to support digital evolution by designing products, services, communication and training strategies consistent with the new organizational and business models.

The team of professionals has multidisciplinary experiences and operates in areas ranging from service design to interactive learning, from social listening to digital communication, through participatory and user-centered methodologies (e.g. Design Thinking, Design Sprint, LeanUX).
Engineering Innovation Learning Services
CONSTANT DEVELOPMENT
Innovative and people-centered knowledge ecosystems, to implement lifelong learning strategies and provide training even in micromoments, designing personalized paths for individual and organizational improvement.

SERVICES
  • Digital Learning Ecosystems Architectures (Learning Record Stores, AR & VR, Chatbot, Smart Analytics)
  • SaaS, Cloud and Open Source Solutions
  • Skills assessment, gap and needs analysis for custom and bespoke training services
  • Lifelong, lifewide, digital learning experience design
  • Flexible eLearning content: gamification approach, serious games, immersive scenarios
  • A-Z Training & Knowledge Management consultancy & advisory
Engineering Interactive Service Design
NO LIMITS
Adopting Design Thinking to find new business opportunities and build memorable user experiences. Involving users to design innovative solutions. Experimenting on-field and learning from comparison, creating value in a process of continuous improvement.

SERVICES
  • User Research
  • Market & data analysis
  • Strategy by design
  • Creative Problem Solving
  • Experience design
  • Usability & accessibility lab
Engineering Interactive Digital Communication
LEAVING THE MARK
Design, strategy and creativity to grow business and reputation together, providing consultancy and creating services, contents and experiences that bring the public closer to the brand.

SERVICES
  • Brand strategy
  • Corporate storytelling
  • Omnichannel interactive experiences
  • Editorial plan (online/digital/publishing)
  • SEO/SEM
  • Content and multimedia production
  • Campaigns and contest
  • AR-MR-VR
  • Lead generation
Social Media Strategy
LISTEN AND BE HEARD
Analyzing behaviors and opinions on all channels to get to know your customers, speak their language and anticipate their needs. Establishing deep relationships and convert communication into business.

SERVICES
  • Web, search and social analytics
  • Digital listening
  • Reputation monitoring
  • Social media management
  • Influencer marketing
  • Digital advertising
  • Conversion Rate Optimization

    • Insights & News

    Five questions to...
    Massimo Mazzarini

    The Director of Engineering Interactive's CC talks about how to create a successful communication strategy. And of how Design Thinking and a strong focus on User Experience and new technologies are key to developing customer-oriented business models.

    Social Media Strategy

    Case Study

    Blockchain for the Fashion sector

    With Pattern we developed a solution that enables the sustainability and traceability of the products in every phase or their journey, improving the communication with the customer.

    Social Media Strategy

    Case Study

    Sporty: tourism app for Regione Lombardia

    An omnichannel customer experience project to innovate and enhance the tourism offering of Regione Lombardia.

    Social Media Strategy

    Case Study

    Museo MAXXI: Visit a museum in an interactive way.

    We accompany museum visitors with our chatbot combining Artificial Intelligence and Gamification.

    Social Media Strategy

    Case Study

    MyP3: a digital citizenship platform

    With our cloud-based and open source solution, the Veneto Region creates and manages services for over 2 million citizens.

    Social Media Strategy

    Case Study

    Virtual MAXXI: the (virtually) perfect exhibition

    The Museum innovates the cultural offering through Virtual Reality, by reaching (also) remotely its audience and attracting the younger generations.

    Social Media Strategy

    Case Study

    Inf@nzia DIGI.Tales:
    a digital school

    Digital Transformation in schools: revolutionizing learning experience and communication between teachers and parents.

    Social Media Strategy

    Case Study

    A New Normal for the University of Tor Vergata

    Virtual Tour and Virtual Open Day for universities: an immersive, omnichannel and Data Driven experience to guide today's students in discovering the university of tomorrow.

    Social Media Strategy

    Case Study

    Regione Puglia: Digital visitor experience

    Our omnichannel Digital Marketing solution that supported the "Puglia a love story" communication campaign, aimed at promoting Puglia Summer 2021 as a tourist destination.

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