The research project "Culture and Tourism: DiCet-InMoto", organized as an integrated cluster of three different lines of intervention, involves Engineering in two of these, which are complementary in nature to each other:
- capitalization of the cultural offer (DiCeT stream, which Engineering coordinates)
- organization and optimization of the tourist demand (InMoto stream)..
Both adopt the most innovative technologies from the so-called Internet of the Future and the paradigm of the Social Network in order to create an ecosystem wherein companies, public administration, citizens and tourists all reside together.
In particular, the DiCeT stream aims to define and develop an open enabling platform of intelligent services for the capitalization of cultural heritage, which can improve a person's cultural experience, increase social inclusion and encourage the formation of virtuous, real or digital places, where information is created, shared and processed.
Where use is concerned, the intention is to create (by extending and refining open source technologies beyond their state of the art) an intelligent system that enables the concept of exploration (increased use) of cultural heritage: information, narration, significant and pertinent stories that enrich vision (adaptive storytelling); retracing the life of an element of cultural heritage; virtually handling and/or moving around an element of cultural heritage; recording and sharing use.
Sustainable development by optimizing cultural heritage and environmental resources
The DiCet project aims to define and create innovative models, processes and tools for the sustainable development of an intelligent territory by optimizing its cultural heritage and environmental resources and by promoting and commercializing its tourist facilities. This aim responds to the emerging needs of promoting territorial evolution towards a more sustainable, intelligent model, consistently with the recent EU guidelines on the topic of "Smart Cities" and the innovation policies contained in the European directive "Europe 2020".
The innovative model proposed in the project takes into consideration two main aspects for making territory sustainable and at the same time easier to live in: the conservation and optimization of cultural and environmental resources, and also the promotion and commercialization of tourism in order to allow an improved diffusion of territorial resources for the total benefit of the community, improving economic and social status and therefore quality of life in general.
Enabling platform used in the processes of sustainable development for an intelligent territory
DiCeT's main goal is to create an enabling platform in sustainable development processes for an intelligent territory, based on the diffusion of knowledge, on an innovative model of using and optimizing cultural heritage aimed at improving cultural experience. The stream's aim is to provide intelligent services, using an open platform, for the capitalization of cultural heritage that can increase social inclusion and encourage the formation of virtuous, real or digital places, where it is possible to create, share and process information for improving citizens' and companies' lives within a framework of much hoped-for social and economic growth.
DiCeT is based on a Social Innovation approach where services are co-created, involving all the players in an ecosystem looking towards Smart Culture and Tourism (Companies, Research, Public Administrations and final users). The DiCeT stream will design and create innovative solutions for elements that make up the cultural offer: knowledge of the cultural heritage to be offered to users (tourists, citizens, curators, researchers...); using the heritage; conserving and safeguarding heritage.
Digitization and automatic extraction of information
With regard to knowledge of cultural heritage, the stream intends to go beyond the current digitization methods of 2D/3D objects, introducing extremely innovative elements: the automatic extraction of information from digitized content (automatic cataloging of images, texts and videos...), analysis and correlation of this information using semantic engines (in Italian and English which must be evolved and specialized, in Latin and German that are still to be created), publication as Linked Open Data (LOD) and adherence to the European model. In this way, more information sources can be integrated and more information can be extracted from each source, increasing the breadth and depth of information space.
Personalized exploration on personal devices and adaptive storytelling
The system will enable personalized (compared to the intentions or needs of the user's knowledge and past experience) and contextualized (to the place, situation...) exploration: the system will take part in the co-creation of a long term cultural experience (a visit will become only one step on a cultural path), suggesting and proposing new opportunities for exploration. This exploration will be carried out via mobile services and applications that integrate automatic reasoning systems, multimodal, multimedia, proactive, captivating, immersive and participative user interfaces (e.g. 3D environments), based on new interaction metaphors (which integrate smartphones, large fixed displays and devices buried in the environment), virtual and augmented reality, new forms of interaction (adaptive storytelling: personalized multimedia narration constructed on the fly).
Collective knowledge and crowd sourcing
The project also introduces the topic of collective knowledge and crowd-sourcing: the content and information on cultural heritage may also come from ordinary people (for example, a story linked to a local tradition about a monument or a place); the services can also be defined by the participation of users (co-creation of the cultural offer); content and services can be adapted to the type of single users (e.g. a visit to a museum will be adapted in both the planning phase and in loco, according to the group of friends taking part in the event). These processes will be enabled by a social infrastructure that will be the cloud-based operating system for the entire platform, a space for collaboration and communication.