How to maximize the new Model Launch efficacy!
The first impressions are those ones that matter!
The launching phase of a new model (or an important restyling) is without any doubts extremely delicated, as far a crucial point for each automotive brand.
Thanks to the New Model Launch Suite, ENG4AUTO makes available a set of integrated solutions to let the Brand Customer Experience grow, obtaining benefits also about the maximation of the return on investment and to take advantage of the full potential of data collected by your Brand.
It’s a solution to support the process as a whole of the new product launch.
In the preliminary phase, the solution offers a tool to track and to manage the first impressions exposed on the web (social networks, blogs, sector websites,…), to profile the potential customers, to attract and engage the influencers eand to generate new leads with the purpose of addressing the opinion of the product.
During the launching phase, the goal is to maximize the effectiveness of the events, to encourage the showroom-visits, to offer a memorable and unforgettable Customer Experience, thanks also to the opportunity to have a selling force always more and more prepared.
In the phase that follows the launch, the goal is to convert as many as possible leads generated through the different communication channels and to motivate the dealers, ready to “challenge” one another on the sell performances achieved with the launch of the new model.