CPN: Content Personalisation Network

The CPN project aims to create an IT platform for supporting media operators in structuring their contents in order to be able to distribute them in a personalized way to different users.

The general objective of the project, which is co-funded by the European Commission as part of the H2020 research program, is to test forms of management and production of personalized news for users according to different use contexts.

CPN offers an innovative and open virtual platform capable of incorporating different technologies for content management, user modeling and profiling, and content personalization based on the specific needs of users themselves. Among others, these technologies include technologies for the extraction of terminologies, ontologies and taxonomies, identification of the sentiment of contents and their eventual polarization, integrated with technologies that benefit from the information available on social networks.

Two other themes which the project has been paying particular attention to since the early stages of design are management of user privacy and exploitation of intellectual property rights.

The main users of the platform are media companies and in particular those involved in the production of digital content, including journalists and operators who deal with their distribution and planning; a significant role is also reserved for those responsible for the legal aspects related to exploitation of content.

The following users are part of the CPN consortium: VRT, the largest Belgian Flemish-language broadcaster; Deutsche Welle, one of the largest German broadcasters; DIAS Media Group, the Cypriot television broadcaster; and the WAN-IFRA international association of newspapers and news publishers. Rizzoli-Corriere della Sera, Italy's major publishing group, has also joined as an external sponsor.

Testing will be carried out according to the exploratory living labs model. VRT, which is coordinator of the project, will implement the first testing in its De Proeftuin test lab. The living lab includes a panel of over 1,000 members that can be activated on the various pilot projects, and benefits from an audience of about 10,000 registered users, representing a socio-demographic mix of relevance by gender, age and occupation represented.

Some events targeted at involving industry operators are planned in order to sponsor and present the solution developed to potential customers. Testing will thus benefit from proactive involvement of end users: the consumers of digital content. They will also be involved in the phases of drafting and updating of requirements in order collect realistic feedback on use of the platform and the technologies implemented.

Engineering participates in the creation of technological bricks and is responsible for implementation of the CPN platform. It also supports the project coordinator in quality assurance activities.