Magic Makeup: technology, design and user experience for a new way of engagement

bitglue, the creative innovation agency of Engineering, has developed the project together with CERTH/ITI - Center for Research and Technology Hellas / Information Technologies Institute - one of the world's most advanced research institutes on visual computing.

Magic Makeup lets users put make up or masks on their faces in real time, only by using a webcam.

It is a completely customisable product which can have market applications in different domains: from communication to retail, from cosmetics to clown care…

Key strength of the solution is its emotional impact, which delivers a high level of engagement and a great viral potential when used for communication or marketing purposes.