Le più recenti disposizioni del Ministero della Salute, ma più ancora le spinte provenienti dalla revisione dei meccanismi di welfare, impongono nuove modalità di accesso al mercato. Engineering, impiegando le competenze maturate nel mondo della Sanità, propone percorsi specifici di approccio al Market Access: dalla capacità di affrontare la sfida imposta dalla distribuzione diretta dei farmaci alla comprensione delle policy pubbliche, il team interdisciplinare di Engineering dedica alla forza vendita ed alle funzioni di Market Access training e strumenti peculiari per rendere più efficace il loro operato.

The value of Operations

Managing "operations" is becoming increasingly important for the profitability of pharmaceutical and medical device manufacturing companies.

"Many pharma CEOs and executive teams have already started to spend a lot more time on operations. But all too often, their attention has been in reaction to serious regulatory issues. We believe that it is time for pharma CEOs to proactively examine how their organizations can capture even more value from operations—indeed, how they might be able to harness operations to create competitive advantage."
Source: Operations for the Executive Suite. Opening new horizons for current and future pharma leaders, McKinsey

The management of “operations” is becoming increasingly important for profitability of pharmaceutical and medical device manufacturing companies. The expertise that Engineering provides to these companies satisfies vital needs: reduction of costs, management of new communication and market access channels, control and monitoring of production, efficient energy management and company "digitization".

Reduction of costs and digital company

The need to reduce the costs of ICT operations finds an excellent response in the Engineering Outsourcing and Desk Management Data Center, especially in light of the reduced activation time and presence of areas reserved for the Life Sciences sector and also qualified (GAMP5 and GMP Chapter 4 Annex 11 compliance). The Engineering Data Center network guarantees high levels of reliability and security. On campus and geographical Disaster Recovery needs are also fully met thanks to the H24 7/7 manning provided by more than 300 Managed Operations specialists.

Replacing paper with digital media is no longer a hypothesis but a tangible opportunity and necessity. Less expensive to manage, easier to use and fewer errors and alterations are some of the most obvious advantages. To this can be added the fact that the Public Administration, Regulatory Bodies and public payers (Regions, Local Health Authorities...) are increasingly demanding that documents and data are sent electronically. Engineering is responding to these pressures via its Pharma Data Hub: a high security and availability infrastructure dedicated to the electronic exchange of pharmaceutical data: contributing to the Drug Traceability databank (Ministry of Health) and sending bills to regional administrations and local health authorities are the first two services available. Pharma Data Hub can be used in “pay-per-use” mode and has no activation costs for adhering companies who have an ERP SAP platform.

New channels and mobility

The new communication channels made possible by the Social Media encourage a new approach to relations with doctors, patients, healthcare workers and institutions. The CRM is transformed and becomes a Social CRM. Engineering makes functions available to interact with the stakeholders via the Social channel, without

requiring infrastructural investments and without the need to activate new applications ("as a service" mode): Social Media Listening & Monitoring, Social Analytics and Social Engagement are the functions made available to companies who wish to extend their own CRM to a wider and more profiled audience of interlocutors.

Reduction of the number of ISF and the simultaneous need to supervise relations with doctors more efficiently. Engineering gives a response to this inconsistency via a shrewd use of mobile technologies: MMG information sheets, a calendar of visits with centralized allocation and transfer to the ISF's device (also his own), optimization of visits (routes, hours of visits, topics, feedback, samples) and digital materials to support visits (e.g. scientific documents). In the back office, field information is captured in the BI application of Sales Force Analytics that issues multidimensional analysis services (therapeutic area, geography, organization...) of the most significant indicators (average number of visits, observance of frequency, coverage...). Engineering's Life Sciences Mobile Sales Force application can be integrated with the most widespread ERP in the sector (SAP, Oracle, Microsoft AX, JD Edwards , INFOR Baan).

Monitoring production

GMP compliance alone guarantees quality but not always efficiency. The manufacturing area requires an increase in analytical capacities: Key Performance Indicators and benchmarks with the other realities of the sector are an essential means for improving one's own productivity. Thanks to its twenty years of experience in the Manufacturing Systems field, Engineering provides tools for field data collection and for constructing essential KPI for plant governance: OEE (Overall Equipment Effectiveness), Downtime, Cycle Time, MTTR, MTBF. Real time data collection, SCADA, historian and trending are some of the tools with which Engineering activates Manufacturing Intelligence for plant management.

Energy management

The high costs of energy make a more careful governance of this important element of accounts necessary. Engineering provides functions that are capable of acquiring consumption data directly from equipment, placing them in the Energy Monitoring applications and producing the Energy Drivers. The Energy Model is fed by the latter and is able to forecast future consumption, linking it to production activity and suggesting better allocation of batches for using the most advantageous cost brackets. Energy Management is also able to report irregular conduct in equipment, starting up preventive maintenance interventions.