MTV Mobile

Heavy attention on the youth target, mainly the under 30 bracket, naturally exploits the social channel for communication, in both marketing and CRM.

MTV Mobile is the second TIM Brand born from collaboration with MTV Italia and offers advantageous rates and services for the Young target.

Phone calls, SMS and the Internet make up the telephone offer. Music, videos and mp3 make up the multimedia offer.

The main actions on Facebook: communication of brand image, conversion of prospective users into customers, customer relations and customer loyalty. The diffusion and promotion of events and exclusive initiatives complete the communication strategy enacted in order to publicize the brand.