Case Study
Look, click and buy. Enjoy a borderless shopping experience
In an ever-changing world, we have created a web app for Motorsclub - Gruppo Autoclub that combines the convenience of online shopping with the welcoming atmosphere of the dealership.
Where: italy
Where: italy
Challenge
Motorsclub - Gruppo Autoclub is a dealer group in Emilia Romagna with sites in Modena, Reggio, Imola and Bologna. The challenge is to unify the group's various sites to create a single digital ecosystem enabling online sales, cross selling and upselling.
Approach
Our Retail Platform is designed to offer a range of innovative components for sales and customer interaction. With Motorclub, we have modularly integrated the various existing sites, harmonizing back office and information enhancement processes.
The solution allows customers to browse vehicles that are not physically available in the showroom but are in other dealerships or depots, offering the possibility of booking an appointment with a salesperson in the showroom or a test drive. The system pemits customers to scan, via app, a set of “favorite” vehicles within a fleet, and then receive remote or on-site assistance from the salesperson. It makes available the consultation of informational material (photos, descriptions, data, information pages on financing, offers, leasing and any supplementary services.
Results
Unique digital ecosystem enabling online sales, cross
selling and up
selling
Improved shopping experience
Impacts
Technologies
AI & Data
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Il potere dei dati porta servizi, prodotti e processi verso un nuovo livello di "intelligenza".
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