Digital Retail & Fashion
Approach & Solution
Engineering's goal, once defined the AS-IS criticalities, consisted in supporting Pinalli towards the optimization and the efficiency of its processes, to embrace an Omnichannel strategy.
Levereging on our competences, we proposed a TO-BE scenario based on the most recent and appreciated technologies (such as Cloud & CRM). Working on the architecture, we were able to deliver an highly digitalized and automated solution able to meet customer needs in terms of Ominchannel strategy.
The goal was to offer Pinalli's customers, through a centralized use of data by the platform implemented by Engineering, the possibility of living the same customer experience in both physical stores and online channels, finding the same benefits (discounts, promotions...) whatever their access point was.
Thanks to the implementation of a specific solution for the retail world, again based on Microsoft Dynamics 365 and Azure, Engineering has also enabled Pinalli to optimize its loyalty procedures so as to offer its customers a personalized experience, through membership management, regarding discounts, promotions, vouchers or gift cards in a timely and accurate manner.
Improved customer retention & engagement (CRM)
Increased Business decision capabilities (MS Power BI)
Increased processes' automation (CRM, PIM/DAM, OMS)
Increased Data Management capabilities (Data Hub)
More coherent communication through different channels (Omnichannel strategy)
Integration between physical and digital stores (Cegid and eCommerce)
AI Advanced Analytics
Engineering proprietary products & other technologies
MS Power BI
Engineering Enterprise Solutions
CRM CX Consulting Services