Engineering: leader della Digital Transformation

Engineering Innovation in

Digital Retail & Fashion

PINALLI-LOGO 1.png

An omnichannel and multichannel customer experience for Pinalli

Our Customer Data Platform that innovates Pinalli's sales systems to offer customers an increasingly personalized shopping experience.

Approach & Solution

Store_Pinalli-Q1.jpg

Approach

Pinalli, Italy's first perfumery chain and third overall in the country, was founded in 1984 in Fiorenzuola d'Arda (Piacenza). The company today has 60 beauty stores in eight Italian regions and an E-Commerce site - recently renovated - among the first on the market. Since 2020, Pinalli has been on a digital transformation path, aimed at improving the omnichannel customer experience.

Engineering's goal, once defined the AS-IS criticalities, consisted in supporting Pinalli towards the optimization and the efficiency of its processes, to embrace an Omnichannel strategy.

Levereging on our competences, we proposed a TO-BE scenario based on the most recent and appreciated technologies (such as Cloud & CRM). Working on the architecture, we were able to deliver an highly digitalized and automated solution able to meet customer needs in terms of Ominchannel strategy.

Solution

The project mainly focused on analyzing the data exchange between eCommerce, physical stores and beauty stores.

The goal was to offer Pinalli's customers, through a centralized use of data by the platform implemented by Engineering, the possibility of living the same customer experience in both physical stores and online channels, finding the same benefits (discounts, promotions...) whatever their access point was.

Thanks to the implementation of a specific solution for the retail world, again based on Microsoft Dynamics 365 and Azure, Engineering has also enabled Pinalli to optimize its loyalty procedures so as to offer its customers a personalized experience, through membership management, regarding discounts, promotions, vouchers or gift cards in a timely and accurate manner.

Results

Improved customer retention & engagement (CRM)

Increased Business decision capabilities (MS Power BI)

Increased processes' automation (CRM, PIM/DAM, OMS)

Increased Data Management capabilities (Data Hub)

More coherent communication through different channels (Omnichannel strategy)

Integration between physical and digital stores (Cegid and eCommerce)

Project value

Innovation
Process performance
Visibility

Enabling Technologies

AI Advanced Analytics
Cloud

Engineering proprietary products & other technologies

MS Azure
MS Power BI
Cegid Retail

Project Team

Engineering Enterprise Solutions
CRM CX Consulting Services