Engineering Innovation in
ENG4AUTO
We have developed for Autotorino a real digital hub to support all mobility needs enabling the adoption of new services, also thanks to new search dynamics and user experience approach.
Approach & Solution
Approach
Autotorino is the first Italian automotive dealer, with 62 offices in Piedmont, Lombardy, Emilia-Romagna, Veneto and Friuli-Venezia Giulia. Our client has grown during 2022, with a turnover of €1.6 billion that increased by 14.5% with respect to the previous year, and over 54,700 cars sold.
Quality and innovation of organization models and services is paramount for Autotorino, and its vision has always been oriented towards training, research and development, and a constant evolution of the interpretation of mobility as a service. This has led to a rise in customer standards. With this mindset, we partnered with Autotorino to create a solution that represents a new and more effective entry point to the Dealer's digital ecosystem.
Quality and innovation of organization models and services is paramount for Autotorino, and its vision has always been oriented towards training, research and development, and a constant evolution of the interpretation of mobility as a service. This has led to a rise in customer standards. With this mindset, we partnered with Autotorino to create a solution that represents a new and more effective entry point to the Dealer's digital ecosystem.
Solution
We have created a platform that centralizes data coming from different sources, returning a consistent output, enabling a series of business-oriented capabilities to maximize sales of cars and services.
The main components of the platform are:a new Product Information Management (PIM) for managing the multiple products/assets to be presented a new website that can be customized by Client's experts an API Manager to deal with various loans and a complete integration with the customer's CRM a new Extract-Transform-Load (ETL) process that elaborates complex business logics and enables new ones.
The main components of the platform are:
Results
Simple communication with specialists
Simple configuration of mobility solutions
Offer transparency and customization
Seamless digital and in-store experience
Project value
Process performance
Enabling Technologies
Engineering proprietary products & other technologies
Project Team
Automotive
Digital Experience