Engineering: leader della Digital Transformation

Engineering Innovation In

Digital Media & Communication

An innovative
User Experience

A 360 ° view of user activities and fast and smart data usability. This is how we have innovated and simplified the User Experience of a world leader in telecommunications sector.

Approach & Solution



Switch to a data-driven approach to improve the user experience. This is the strategy of a multinational company operating in the telecommunications sector with over 50,000 employees, tens of millions of customers and over 20 billion in turnover, that has revolutionized its customer experience, renewing the back-end and front-end interface of the Web channels and App.


Our Engineering team developed a microservice architecture, capable of enabling agile and modular IT, scalable and in step with the most innovative digital ecosystems. Through the use of advanced data management solutions, a 360 ° view of user activities and fast and smart data usability were guaranteed.
In particular:
  • the back-end was implemented using distributed microservices based on PaaS and Container technologies (e.g. RedHat Open Shift Container), exposed to web and app channels via APIs
  • the front-end web component was developed on the JS/HTML5 framework, that interacts with the contents of the Adobe CMS (Adobe Experience Manager) APIs.


Introduction of an Agile/DevOps work model

Simplicity and reduction in ownership costs

Lower Time to Market for new offers/services

Enhanced performance and access volumes

Better user experience on App and Web

Project value

Cost cutting
Process performance

Enabling Technologies


Project Team

Engineering Telco & Media Business Unit

Digital Solutions (Engineering Group)

Engineering proprietary products & other technologies

API Gateway Computer Associate
Red Hat OpenShift Container Platform
Springboot, Angular JS
Adobe Experience Manager