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Case Study
An unprecedented User Experience
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With our services, we supported Rai in improving content and their userexperience, leading the way for a higher engagement
Where: italy
Challenge
Rai possesses an extensive and valuable content library, whose exploitation has long posed a corporate challenge. On one hand, the company must ensure effective and efficient management; on the other, its mission is to make this content accessible to users, enhancing a personalised user experience with high-quality, on-demand access anywhere and anytime.
Approach
Our client needed a partner capable of making their content available on new platforms and mobile devices, as well as adapting it into formats compatible with modern technologies. Since September 2020, we have been developing apps and web portals to make this content easily accessible to end users. From the beginning, the project strategy has focused on building flexible, multi-disciplinary teams able to ensure both service quality and long-term sustainability, while rapidly adapting to the client’s evolving needs. The chosen development methodology is Agile.
Solution
We are active in the areas of backend, frontend and mobile and support Rai in the following activities:
- Setting evolution guidelines for the CMS and frontend.
- Delivering a seamless user experience across all platforms.
- Developing software and updates that enhance the use of apps on other devices.
- Redefining players to optimise performance when using apps,
- Code analysis and rewriting, library management for app optimisation on smartphones, tablets and smart devices TV, SEO services for RaiNews and RaiPlay.
Results
Improved mobile component
Increased automated analysis capabilities
Impacts
Project Teams
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EngX It designs, builds and manages multi-channel and multimedia ecosystem solutions, hybrid and native client (mobile) applications, web and Metaverse solutions dedicated to consumer services, with a consulting approach to Digital Experience based on Design Thinking.
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EngX It designs, builds and manages multi-channel and multimedia ecosystem solutions, hybrid and native client (mobile) applications, web and Metaverse solutions dedicated to consumer services, with a consulting approach to Digital Experience based on Design Thinking.
To know more
Use Case
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Driving Customer Engagement with AI-Powered Marketing Automation
A marketing automation platform powered by user insights, enabling proactive and personalized communication as well as targeted content delivery.
Case Study
Transforming Wholesale Billing with Digital Order-to-Cash
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Use Case
Introduction and Implementation of the GOL Program
Introduction of the Workers Employability Guarantee Program (GOL) in Information Systems for Employment and Vocational Training.
-
Use Case
Driving Customer Engagement with AI-Powered Marketing Automation
A marketing automation platform powered by user insights, enabling proactive and personalized communication as well as targeted content delivery.
-
Case Study
Transforming Wholesale Billing with Digital Order-to-Cash
Transformation of wholesale billing through system integration on the ZIRA WBRM platform, aimed at automating and centralizing the management of infrastructure services, penalties, and disputes.
AI & Data
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From Data to Artificial Intelligence: Services, Products, and Processes for Future-Proof Business.
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