Introduce a new product to the marketplace step-by-step (idea, research, prototyping, development,
testing, analysis, etc.) to meet customers' needs.
The strategic and operational processes involved in optimizing the physical and digital presentation
of products to maximize their visibility, appeal, and sales potential.
Manage and monitor the whole product lyfe cycle, schedule activities, connect tasks, sharing
documents, assigning resources.
Estimate revenues and expenses over a specified period of time and, consequently, support the
planning of future activities.
Plan new products and items procurement to provide them when needed, based on store inventory and
expected customer demand.
Optimize resource and supply by matching demand and supply cycle and improving sales forecast
Support activities (modeling, automation, execution, control, measurement) aimed at optimizing
business processes and testing reactions to different scenarios.
The process of strategically improving and streamlining the flow of products, information, and
resources throughout the supply chain to maximize efficiency, reduce costs, and enhance customer
The various activities and procedures involved in managing and coordinating the movement of
products, information, and resources within the digital retail ecosystem.
Enhance employees' productivity, including: scheduling, performance management, employee engagement,
payroll, time and attendance records.
Define qualification criteria to analyse suppliers and partners and support negotiation activities.
The strategic and operational processes involved in managing relationships with suppliers who
provide products or services to digital retailers.
The process of negotiating price terms with suppliers, analyzing costs, monitoring market prices,
and using technology to optimize price agreements.
Manage the complete category lifecycle of the Retailer: definition, role assessment, setting
objectives, strategies and tactics, implementation and performance analysis.
Verify production capacity constraints, availability of critical components and validation of
proposed production and purchase orders.
Support overall production process, factory scheduling, shop floor monitoring and product quality
Manage and control different means of transport used to move goods along the supply chain.
Inbound and Outbound logistics refer to two of the familiar procedure to move goods throughout the
digital retail supply chain. At the surface, they appear to be the same as both processes involve
the transportation of the products across different channels. However, the key difference is that
inbound deals with supply, while outbound deals with fulfillment.
Activities related to tracking, organizing, and optimizing the stock of products available for sale.
It involves monitoring stock levels, replenishing inventory, and ensuring that the right products
are available at the right time to meet customer demand.
The process of launching and establishing a new physical retail location within the digital retail
landscape. It involves location selection, store design and layout, inventory planning, technology
integration, staffing and training and marketing and promotion.
The process of updating and revitalizing an existing physical retail store to enhance its overall
appeal, functionality, and customer experience within the digital retail landscape.
The deliberate and planned approach to grow the business and increase the market presence. It
involves identifying opportunities, setting goals, and implementing strategies to expand into new
markets, channels, or product categories.
Provide seamless buying experience across different channels (eCommerce, store, etc.) to keep
customers moving within the brand ecosystem.
Managing and optimizing the various channels through which products are sold to customers, ensuring
efficient operations and maximizing sales opportunities within the digital retail landscape.
Analyze customers activity inside a retail location to obtain valuable in-store patterns and
insights, applying smart analytics.
The comprehensive plan and strategies a retailer uses to promote and differentiate their brand in
the digital landscape.
Market products or services through digital channels and technologies to reach consumers using new
ways to interact and understand related needs and behaviours.
Plan and create promotional processes for marketing and merchandising, optimising promotional
pricing to better meet the demand.
The process and systems for efficiently and effectively managing customer orders from point of
purchase to delivery. It involves managing the entire order lifecycle, ensuring accuracy,
timeliness, and customer satisfaction throughout the process.
Improve customer experience and profitability offering new products and services, increasing loyalty
and upselling, providing tailored services, supporting customer profiling.
The activities and strategies necessary to build and maintain strong relationships with customers.
It focuses on nurturing customer loyalty, satisfaction, and engagement by establishing meaningful
connections and personalized interactions.
It is a customer service strategy that involves providing support 24 hours a day, and 7 days a week.
A 24/7 support model ensures that a customer is able to get their issue resolved no matter what
location, day or time it is.
The processes and strategies for handling customer-initiated product returns. It involves managing
the entire return lifecycle, from customer inquiry to resolution and refund or exchange.
The processes and strategies to collect, analyze, and act upon customer feedback in order to improve
products, services, and the overall customer experience.
Support operating activities: store design, display placement, customer service, money handling,
shoplifting prevention, staff and inventory management and product supply.
Apply mathematical tools to calculate costs and support decision making activities, identifying and
reducing business expenses to increase profits.
Support real estate processes, from contract management, space management and leasing, to asset
management, real estate control, operation and maintenance.
Manage all activities related to companies' employees, including recruiting, time & travel
management, payroll, compensation & benefits, training, etc.
Services aimed to design, implement, transform, optimize and operate technology and cloud solutions.
Services aimed to enhance, evolve and support end users in the adoption and use of business and
technology solutions in the modern workplace.
Services aimed to ensure the optimal coverage of Clients' business needs through technology.
Services aimed to design, develop, implement and maintain omnichannel (including mobile)
applications for connected devices.
Services aimed to design software applications and services focusing on the quality of user
experience and interfaces.
Services aimed to design and implement Clients' strategies related to brand, online positioning and
Benetton Group chooses Engineering and Cegid for the digital transformation of its stores, in order to improve the activities of store assistants and create an increasingly omnichannel and engaging shopping experience for customers.
Our Technical Director for the Fashion, Retail & GDO, Pharma & Process markets tells us how an increasingly customer centric digital transformation is changing how people buy and the customer-business relationship in e-commerce.