Engineering and Atlantic Technologies are participating in the tenth edition of the CRM Observatory, the leading reference point in Italy for understanding the evolution of strategies and technologies related to Customer Relationship.

During the webinar, which will be held on June 5 from 2:30 PM to 3:45 PM, industry experts and companies already experimenting with AI integration in their processes will share how they are approaching the use of AI integrated with CRM.

Elisa Fontana – Founder of the CRM Observatory & Senior CRM Consultant at Engineering – will give a talk titled: “Artificial Intelligence for Customer-Driven Processes: What’s Emerging.”

“Opportunities, Challenges, and the Evolution of CRM with AI” is the topic that will be addressed by Enrico Murru – Innovation Leader & Senior Tech Manager at Engineering.

Also participating will be Flavia Lenzi, Head of Marketing & Customer Service at Engie, Matteo Bigatti, AI Program Manager at Atlantic Technologies and Andrea Pezzi, Marketing & Communication Director at Diemme Filtration who will share trends and experiences from the B2B and B2C markets.

This is a valuable opportunity for professionals in marketing, sales, customer service, IT, or digital transformation who want to navigate a rapidly evolving landscape. The results will be presented in the fall and will contribute to updating the picture of the Italian market.