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Case Study

Chatbot, AI and Gamification for the MAXXI Museum

ABSTRACT
Our chatbot combines Artificial Intelligence and Gamification to guide visitors across museum’s artworks and events Museum.

Where: italy
Challenge
Our Client is MAXXI, National Museum of XXI Century Arts, the first national institution dedicated to contemporary creativity, whose structure was designed by the famous architect Zaha Hadid. The goals to achieve: create loyalty and interest, involve and inform.
Approach
In order to achieve such objectives, we offered a modern and flexible solution that allows the museum get in touch with each single visitor, delivering information about exhibitions, events and other activities, even after the visit period. The solution consists of a virtual assistant that, thanks to an Artificial Intelligence engine, communicates with visitors, anticipates their curiosity and tests their knowledge through Gamification.
Digital Ecosystem
Digital Citizenship
Solution
Digital Ecosystem
Digital Citizenship
The implemented solution is not a simple chatbot: Engineering Interactive UX team has collaborated with the MAXXI editorial staff in the design of a very particular interactive guide aimed at accompanying visitors through works, exhibitions and events of the museum, with the chance of winning particular prizes. The system is in fact integrated with: - Google Dialogue Flow, allowing the public use natural language interaction with the museum’s website, and allowing the chatbot to update automatically, whenever a new exhibition or event is published. - An Engineering proprietary component, allowing the Gamification of the experience and offering prizes to visitors. Watch the video: https://www.eng.it/en/case-studies/chatbot-museo-maxxi
Results

 

 

 

 

Increased average visit duration

 

 

Increased traffic on social networks

 

 

Increased accesses to the bookstore and greater visibility for the museum

 

 

Greater visitor loyalty

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Markets
Ecosystem

Impacts

Social Cohesion

AI-Driven Value

Project Teams
  • EngX It designs, builds and manages multi-channel and multimedia ecosystem solutions, hybrid and native client (mobile) applications, web and Metaverse solutions dedicated to consumer services, with a consulting approach to Digital Experience based on Design Thinking.
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