Case Study
Scaling autonomous checkout at Alì Supermercati stores
Alì adopted BySelf, MarketSuite’s self-scanning solution, turning checkout into a fast and autonomous experience for customers.
Where: italy
Where: italy
Challenge
With over 100 stores across Veneto and Emilia Romagna, Alì needed a technology solution to reduce checkout lines and enhance customer experience, while ensuring full integration with store systems.
Approach
MarketSuite follows a modular, integrated approach: BySelf is device-agnostic and natively connected to other suite modules. This architecture enabled Alì to start with a pilot and quickly scale the service across multiple stores.
Digital Ecosystem
Solution
Digital Ecosystem
In 2020, Alì introduced BySelf, MarketSuite’s self-scanning module, on Zebra devices. Thanks to its agnostic architecture and native integration with other suite modules, rollout was fast: by 2025, the service is active in over 30 Alìper and Alì Supermercati stores.
Results
High performance with over 8 transactions per minute
Faster and autonomous checkout for customers
Native integration with e-commerce and POS systems
Innovative experience that strengthens brand competitiveness
Technologies
AI & Data
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