Research Project
EW-SHOPP: Advanced Customer Journey
A platform that integrates data from different sources to renew the Customer Journey through a new generation of business analysis.
Where: international
Where: international
Challenge
Improving business competitiveness thanks to better customer knowledge is the aim of many companies operating in the fragmented European ecosystem that encompasses the e-commerce, retail and marketing sectors.
Approach
The EW-Shopp Horizon 2020 Project is focused on conducting advanced analyses on a large amount of data produced by very different actors such as electronic markets, resellers, comparison engines, technology suppliers, online advertising agencies, marketing and market research agencies and data vendors.
Digital Ecosystem
Solution
Digital Ecosystem
EW-Shopp’s platform integrates data from various sources, including consumer and market data, along with information on weather and events—considered crucial factors influencing consumer choices. Engineering designed an information integration methodology to evaluate results based on different data flows. The Group also offers expertise and tools for data visualization, navigation, human-machine interfaces, interaction protocols, corporate data analysis, and intelligent system engineering. These tools will combine with other essential components and services provided by different partners to create the definitive EW-Shopp platform. In pilot activities, our Knowage solution was utilized in the user interaction stage as an open and flexible Analytics Platform, capable of adapting to various scenarios and providing advanced data visualization, smart intelligence, and performance evaluation.
Financing Framework
Results
Business services based on data analysis
Reliable information on the Customer Journey
Impacts
Technologies
AI & Data
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The power of big data leads services, products and processes to a higher level of "intelligence".
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