Podcast

The New Frontiers of Retail: Ppersonalization and omnichannel strategies are key to competing in a market that is expanding into new sectors

Fast, simple, and seamless experiences across physical and digital channels have become the norm for consumers. In this context, platforms such as Engineering’s MarketSuite play a key role in orchestrating effective omnichannel journeys by integrating data, touchpoints, and processes. We discuss this with Marco Livraghi, Senior Technical Manager, and Marco Pedersini, Senior Product Manager at Engineering.