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Case Study
With CHAT BOUTIQUE you can see, choose and buy clothes online
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A new virtual sales model to manage the distance of a virtual “in person” shopping experience.
Where: italy
Where: italy
Challenge
During Covid 19, our clients suddenly found themselves without the ability to sell in-shop and with the need to divert the majority of their sales to the online channel. Many retailers have thought about reducing their physical presence, but at the same time they have understood the importance of staying in touch with their customers, finding new ways to engage them, and this has led them to reinvent their storytelling and experiment with new technologies.
Approach
The New Normal has shown that business processes can be reengineered not only to get out of the crisis, but also to create new organisational and distribution models. Our solution CHAT BOUTIQUE to bring sales back to shops during reopenings goes back to the challenges observed during the pandemic. For a leading Italian luxury fashion house we have implemented CHAT BOUTIQUE and created a new remote sales model, bridging the gap of the physical in-store shopping experience.
Solution
With our solution - consisting of a web app, a streaming system and a high-resolution smartphone camera - integrated into the existing application ecosystem (POS, e-commerce, DAM), we were able to offer customers a shopping experience at home that was similar to the one in the shop. Customers received invitations, attended the session and viewed the products.
The Client Advisor and Client talked to each other in real time, using the newest video streaming technologies and recreating the in-shop shopping experience, so that the customer could better perceive the product quality and details and was guided to the shopping cart and payment.
The integration of CHAT BOUTIQUE into our client's application ecosystem made it possible to test new sales scenarios and integrate the live experience into the online channel.
Results
Enable New Business Models
Use Virtual Shopping & Remote Selling
Enable an Omnichannel Customer Experience
Impacts
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Research Project
QLMD: Quantum Computing for an efficient urban logistical ecosystem
Applying Quantum Computing to urban logistics to optimize routes, reduce costs and emissions, improve sustainability, and tackle complex problems with scalable solutions.
Research Project
Circular TwAIn - AI for Recycling, Reusing and Remanufacturing
An AI platform to increase the performance, resilience, and sustainability of direct manufacturing and process industries, promoting circular economy.
Use Case
Easy and Invisible Payment Experience
How to use “invisible payments” to make the shopping experience easier
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Research Project
QLMD: Quantum Computing for an efficient urban logistical ecosystem
Applying Quantum Computing to urban logistics to optimize routes, reduce costs and emissions, improve sustainability, and tackle complex problems with scalable solutions.
-
Research Project
Circular TwAIn - AI for Recycling, Reusing and Remanufacturing
An AI platform to increase the performance, resilience, and sustainability of direct manufacturing and process industries, promoting circular economy.
-
Use Case
Easy and Invisible Payment Experience
How to use “invisible payments” to make the shopping experience easier
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