Case Study
Nicolaus: Elevating Customer Experience with Salesforce and Atlantic Technologies
Through the strategic implementation of the Salesforce CRM suite, we have equipped Nicolaus with a comprehensive view of each traveler, capturing their preferences, behaviors, and journey details. Through behavioral analysis, it is possible to intercept customer needs and preferences, send targeted communications, and ensure continuous support.
The project also aims to increasingly leverage Artificial Intelligence (Salesforce Einstein) to segment customers and create more personalized content and messages, taking into account the customer's emotions and expectations.
The collaboration with Atlantic has enabled Nicolaus to strengthen customer relationships and enhance the group's competitiveness in the tourism sector, allowing the team to adopt proactive and reactive strategies in relationship management, thus improving overall operational efficiency.
With Atlantic, we were able to harness the potential of Salesforce CRM to align with our vision of developing a customer-centric system for both travelers and agencies, turning travel dreams into reality.
Anticipate interests and needs using AI solutions that offer predictive recommendations based on behavior
Digitally manage processes to support customers before, during, and after their trip
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