Case Study
A leading cruise line increases optimizes User Experience
By integrating its IT systems with Dynatrace, our Client improves the UX of its online customers.
Where: italy
Where: italy
Challenge
Our Client's goal was to strengthen its digital presence, especially on online booking channels, delivering its offering among the 45 countries. Currently, our Client uses 28 e-commerce sites, available for 100 different nationalities, and also observes a strong presence on social networks, with over 4 million contacts.
Approach
With an increasingly demanding customer base with respect to UX, it was extremely important to understand and monitor the experience perceived by its customers, assessing the overall quality (e.g. response time, requested information, booking completion levels, customer satisfaction).
Digital Ecosystem
Solution
Digital Ecosystem
Engineering D.HUB supported our Client in selecting a best-fit technology solution according to its needs: Dynatrace's Digital Performance Management. We also supported the execution of the project, demonstrating remarkable knowledge of IT solutions involved and a solid vision of how Dynatrace products can be integrated with our Client's IT systems.
The solution implemented by Engineering D.HUB enables our Client to gain a clear visibility of the User Experience, with dedicated reports and dashboards, and to promote immediate actions, identifying and solving complex problems in real time.
Results
Strong customer satisfaction
Increased Client's business by improving UX
Deep understanding of User Experience
Impacts
Technologies
Cloud
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