Search
IT

Case Study

A GenAI Solution for Customer Orientation

ABSTRACT
We optimize the click-through rate of commercial emails through advanced algorithms that personalize content, increasing customer engagement.

Where: Italy
Challenge
The customer required a GenAI solution specifically designed for the insurance sector, capable of increasing the click-through rate of promotional emails despite the limited amount of data available in its database. It was therefore necessary to maximize the value of the available information, develop effective strategies to optimize engagement, and drive an increase in purchases.
Approach
We mapped customer journeys and analyzed CRM, interaction, and campaign data to identify key behaviors and opportunities. We ran co-design workshops with business and technical stakeholders, iteratively prototyped and validated models and content-personalization logic and agreed on a prioritized roadmap with measurable KPIs.
Solution

A predictive click-propensity model, trained on historical CRM data, customer interactions, and product KPIs, made it possible to identify the customers most likely to click on an offer and subsequently purchase a specific insurance product. Through the integration of data analytics and machine learning, the solution identifies the most relevant audience segments to target.

The GenAI component uses an LLM (Gemini 2.5) to analyze the textual content of campaign emails, extracting key semantic KPIs, such as offer value, urgency, clarity, visual structure, and tone of voice, and evaluating their impact on campaign performance. The solution also supports the creation of new emails with content and structures designed to have a greater impact on the target audience.

Results

 

 

 

 

+25-35% click-through rate improvement on target segments-generated content

 

 

+12-20% conversion-rate growth in campaigns using AI

  •  

     

  •  

     

  •  

     

Markets
Ecosystems

Impacts

AI-Driven Value

Technologies

AI & Data

From Data to Artificial Intelligence: Services, Products, and Processes for Future-Proof Business.

Discover more
To know more
View all stories
Research Project

TEMA – Accurate Mapping and Forecasting for Emergency Management

Advanced Technologies and Tools for Natural Disaster Management (NDM)

Discover more
Research Project
Defense, Aerospace & Homeland Security

ARIEN: an AI platform to support the fight against illegal drug trafficking

A holistic approach based on artificial intelligence tools for monitoring the production and illegal trafficking of drugs.

Discover more
Research Project
Industry

QLMD: Quantum Computing for an efficient urban logistical ecosystem

Applying Quantum Computing to urban logistics to optimize routes, reduce costs and emissions, improve sustainability, and tackle complex problems with scalable solutions.

Discover more
  • Research Project

    TEMA – Accurate Mapping and Forecasting for Emergency Management

    Advanced Technologies and Tools for Natural Disaster Management (NDM)

    Discover more
  • Research Project
    Defense, Aerospace & Homeland Security

    ARIEN: an AI platform to support the fight against illegal drug trafficking

    A holistic approach based on artificial intelligence tools for monitoring the production and illegal trafficking of drugs.

    Discover more
  • Research Project
    Industry

    QLMD: Quantum Computing for an efficient urban logistical ecosystem

    Applying Quantum Computing to urban logistics to optimize routes, reduce costs and emissions, improve sustainability, and tackle complex problems with scalable solutions.

    Discover more

Recommended for you

Explore additional content associated with the topic

Eng Logo
Find our Offices & Contacts
Instagram Linkedin Twitter
Company Information Corporate Governance Environmental Social Governance
Careers Engage Diversity, Equity & Inclusion
Contact Us
Terms of Use Accessibility Cookie Policy Privacy Policy Privacy Notice Privacy Preferences
© Engineering Ingegneria Informatica Spa 2026