Infographic
Culture & Tourism: towards an immersive experience
Improve the way of managing artistic and cultural heritage, enhance local excellence, revitalizing tourism and local development.
The identity of places and the uniqueness of heritage empowered by technology and experience
Administrations and stakeholders must present themselves as "smart destinations," providing tourists with adequate infrastructure and tools. A new approach and a new strategic vision are necessary, based on the ability to share positive experiences and replicate them in multiple areas, create new circuits based on experience and perception, overcome language barriers and any sensory and motor difficulties, and go beyond the logic of "hit-and-run tourism" by attracting and retaining people.
Proper planning must be accompanied by equally appropriate territorial marketing to bring tourists not only to major cities but also to lesser-known destinations, breaking away from traditional circuits.
A process of digital transformation has finally been initiated, thanks in part to the funds from the National Recovery and Resilience Plan (NRRP).
Proper planning must be accompanied by equally appropriate territorial marketing to bring tourists not only to major cities but also to lesser-known destinations, breaking away from traditional circuits.
A process of digital transformation has finally been initiated, thanks in part to the funds from the National Recovery and Resilience Plan (NRRP).
Focus on
Data source: Statista
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Billion euro of inbound tourist expediture in Italy (2022)
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Million euro of total income of state museums, monuments, archaelogical areas, and museum complexes in Italy (2021)
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Billion euro of total contribution of travel and tourism to GDP in Italy (2021)
Digital Tourism, new technologies and special public-private partnership to enhance local excellence
Creating a network of operators, activities, services, points of interest, and citizens is fundamental to tourist reception and the management of participatory cultural heritage.
A narrative built on these premises also contributes to the enhancement of heritage and places themselves. These objectives make it possible to support the public entity by using the Special Public-Private Partnership (SPPP) formula, a form of collaboration between the public entity and private partners characterized by extremely simplified governance, operational flexibility, and wide technical discretion, aimed at maximizing the value of the asset.
SPPP acts as a multiplier for NRRP resources because private sector involvement brings in additional financial resources, involves the local community and territory, and establishes collaborations with voluntary and third-sector organizations.
Investing in innovation, therefore, becomes the fundamental requirement for reactivating local development processes at every level and geographic area, and also creating potential new jobs.
Toolbox
Let's make it real, together!
Discover how cities are already investing in digital innovation, making the narration of heritage and culture more democratic, coherent, immersive, sensorial, and customizable.
Digital Experience: Culture & Tourism
We redesign the way to manage and experience artistic and cultural heritage, enhance territorial excellence, contribute to the revival of tourism by reactivating local development processes.
Orvieto enters the Metaverse
The city as an immersive experience: a new perspective on the discovery of a historic city rich in culture, art and services
Culture Card: a new ecosystem for user services, promotion and marketing
Creation of a new ecosystem for Culture Card management that encapsulates back office, management, and front end functionality, offers new services to users, and addresses promotion and marketing needs.
Virtual MAXXI: the (virtually) perfect exhibition
The Museum innovates the cultural offering through Virtual Reality, broadening its audience and attracting young generations.
Regione Puglia: Digital visitor experience
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Chatbot, AI and Gamification for the MAXXI Museum
Our chatbot combines Artificial Intelligence and Gamification to guide visitors across museum's artworks and events Museum.
Rimini Chatbot: a Digital Assistant for citizens
Supporting citizen services offered by the Municipality of Rimini and the Riminiturismo portal.
HyperCute - The digitalized culture
A web based platform to store, distribute and aggregate multimedia content of cultural value.
IDEHA: Innovation for Data Elaboration in Heritage Areas
A digital platform that integrates the most emerging technologies to enhance cultural sites and support their maintenance
Generative AI: a revolutionary and global impact
What is it? How can it ethically and responsibly improve our daily lives, promote the spread of culture, and ensure economic and sustainable development?
Metaverse
Find out all about the Metaverse, the enabling technologies, the business opportunities and our experiences.
Digital Experience and Tourism
Interview with Erika Bressani, Director of Municipia's Land Development Division.
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