Engineering: leader della Digital Transformation
The identity of places and the uniqueness of heritage empowered by technology and experience
Proper planning must be accompanied by equally appropriate territorial marketing to bring tourists not only to major cities but also to lesser-known destinations, breaking away from traditional circuits.
A process of digital transformation has finally been initiated, thanks in part to the funds from the National Recovery and Resilience Plan (NRRP).
Data source: Statista
Digital Tourism, new technologies and special public-private partnership to enhance local excellence
A narrative built on these premises also contributes to the enhancement of heritage and places themselves. These objectives make it possible to support the public entity by using the Special Public-Private Partnership (SPPP) formula, a form of collaboration between the public entity and private partners characterized by extremely simplified governance, operational flexibility, and wide technical discretion, aimed at maximizing the value of the asset.
SPPP acts as a multiplier for NRRP resources because private sector involvement brings in additional financial resources, involves the local community and territory, and establishes collaborations with voluntary and third-sector organizations.
Investing in innovation, therefore, becomes the fundamental requirement for reactivating local development processes at every level and geographic area, and also creating potential new jobs.
OUR TOOLBOX
Digital Experience: Culture & Tourism
We redesign the way to manage and experience artistic and cultural heritage, enhance territorial excellence, contribute to the revival of tourism by reactivating local development processes.
Orvieto enters the Metaverse: the city as an immersive experience
A new point of view to discover a historic city rich in culture, art and services.
Culture Card: a new ecosystem for user services, promotion and marketing
Creation of a new ecosystem for Culture Card management that encapsulates back office, management, and front end functionality, offers new services to users, and addresses promotion and marketing needs.
Sporty: tourism app for Regione Lombardia
An omnichannel customer experience project to innovate and enhance the tourism offering of Regione Lombardia.
Virtual MAXXI: the (virtually) perfect exhibition
The Museum innovates the cultural offering through Virtual Reality, by reaching (also) remotely its audience and attracting the younger generations.
EcoMoB: Sustainable mobility around Mont Blanc
Sustainable mobility tools and applications for the Espace Mont Blanc area.
Museo MAXXI: Visit a museum in an interactive way.
We accompany museum visitors with our chatbot combining Artificial Intelligence and Gamification.
Regione Puglia: Digital visitor experience
Our omnichannel Digital Marketing solution that supported the "Puglia a love story" communication campaign, aimed at promoting Puglia Summer 2021 as a tourist destination.
Rimini Chatbot: Digital assistant for citizen services
With Engineering and Municipia a Digital Assistant to support citizen services offered by the Municipality of Rimini and the Riminiturismo portal.
HyperCute for a digital culture
We developed a web based platform to store, distribute and aggregate multimedia content of cultural value.
IDEHA: Innovation for Data Elaboration in Heritage Areas
A digital platform that integrates the most emerging technologies to enhance cultural sites and support their maintenance.
Generative AI: a revolutionary and global impact
Enhancing our lives, fostering economic and cultural development, and championing sustainability ethically and responsibly.
Metaverse
Find out all about the Metaverse, the technologies that enable it, the business opportunities and our experiences.
Digital Experience: culture and tourism go 'pop'
The podcasts of Engineering: Augmented City.