Engineering: leader della Digital Transformation

Trend Radar

Generative AI:
a revolutionary and global impact

Enhancing our lives, fostering economic and cultural development, and championing sustainability ethically and responsibly.

What is Generative AI? How will it change our world?

Generative AI means Generative Artificial Intelligence and is an innovation destined to become an essential component of our daily lives. It has the potential to revolutionize content creation, technological development, approaches to learning, work, and production, with tangible impacts on every aspect of life.

How we tackle challenges, develop solutions, and rethink business models now depends on our imaginative capacity. Can Generative Artificial Intelligence be a booster in this emerging scenario?

Data tells us that the global Generative AI market is growing very rapidly, approximately by 24.4% each year from 2023 to 2030 (source: Statista). So, the answer is yes, AI will be increasingly fundamental for everyone.

Discover in our new Trend Radar the market trends, use cases, and how we enable businesses to explore the opportunities offered by this transformative technology.

Excluding the cover, all the images in the Trend Radar have been created using Generative AI.

Explore the key insights on Generative AI

Generative AI is continuously evolving, shaping the future of digital creativity.

In collaboration with our stakeholders, we conducted a survey on perceptions, uses, and concerns related to this revolutionary technology.
Examples of businesses transformed by Generative AI

Examples of businesses transformed by Generative AI

Generative AI is expected to improve our Quality of Life, ensure Economic and Cultural Development, and pave the Way for Sustainability.

In the realm of public services, it promotes accessibility and inclusivity by facilitating services for citizens with disabilities, preserving culture, and aiding tourism. Furthermore, it streamlines urban mobility by harnessing real-time traffic data to predict and alleviate congestion, optimizes energy consumption, supports circular economies, and contributes to cleaner, greener cities. In healthcare, Generative AI empowers remote patient monitoring, refines diagnosis, and elevates patient care.

In education, it revolutionizes learning by personalizing experiences and preparing students for the evolving job market. It also combats the scourge of fake news, helping identify credible sources amidst vast information streams. Additionally, it offers real-time environmental monitoring, aids in precision farming, enhances crime prediction, and fortifies infrastructure security.

In the financial realm, it drives growth by analyzing market trends, optimizing investments, and bolstering financial strategies. Generative AI is also a potent tool for enhancing customer experiences, boosting brand loyalty. It enables companies to optimize processes, streamline flows, improve forecasting and decision-making capacity
Begin your journey!
Every journey commences with a single step. Let's test this frontier technology. Allow us to assist in developing tailor-made use cases that can scale, evolve, ensuring security, responsibility, and ethical use as we step into the future. Together.


White Paper

AI & Advanced Analytics

Simplifying complexity to face the future by giving voice to your most precious asset: data.

Use Case

The future of multimedia content

How Blockchain, NFTs transactions and Web 3.0 are evolving multimedia content into the Metaverse.

Use Case

Unlocking the potential of 5G & Cognitive Network technology

How advanced technologies optimize 5G Network Management in the media industry

Use Case

GNSS applications

How to improve navigation precision and safety with the Global Navigation Satellite System (GNSS)

Use Case

Innovative Technologies for Maritime Command & Control

How to deliver a state-of-the-art system that builds an effective Recognized Maritime Picture (RMP)

Case Study

Generative AI in Asset Management

Revolutionizing investment management by integrating NLP and Generative AI.

Use Case

Multi-Cloud Marketplace for Telco

How to leverage Cloud Marketplace platform for telecommunications, ensuring a seamless and convenient experience.

Use Case

Blockchain is a game-changer in controlling phone fraud

How to use blockchain technology to assist telecommunications operators in detecting and preventing fraud.

Case Study

AI Virtual assistants for Customer Care

We adopted generative AI, in particular ChatGPT with Azure platform services, to enhance customer service for a bank

Use Case

EngGPT: our AI-driven assistant for your business

EngGPT, our advanced Large Language Model (LLM), is the basis for a wide range of natural language tasks, such as text generation, classification, synthesis, and translation.


Use Case

Artificial Intelligence to increase security

How to use AI to support the prediction and prevention of crimes.

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Our Podcasts

Generative AI: a revolutionary and global impact

The podcasts of Engineering: AI & Advanced Analytics



Generative AI: Revolutionizing Industries & Creativity