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AR, MR and VR change the way people interact and perceive the world
Few emerging technologies permit to overcome reality and limitations of the physical world.
Extended Reality, hence the set of Augmented, Mixed and Virtual Reality technologies, bring user experience to a whole new level. When applied to business, they reshape industrial processes, improve overall efficiency by increasing the perception of the surrounding environment, and enhance customer experience and satisfaction.
What are AR-MR-VR? How do they work? What do AR-MR-VR do? Why are they important for your organization?
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What do AR-MR-VR do?
- Augmented Reality (AR) is where the digital meets the physical world, expanding the user’s environment, inserting digital models and information.
- Mixed Reality (MR) enables users to interact with the artificial models displayed within their field of vision, thus making them aware of the environment around them.
- Virtual Reality (VR) immerses users into an artificial, imagined, computer-generated environment, separating the real world from the virtual one.
Authors
Francesco Benvenuto
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Andrea Bardini
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Saul Mosanghini
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Tel. (+39) 06-87591
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