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AI IMPACT
Human-tech collaboration to overcome our greatest challenges
Book by Paolo Cellini and Maximo Ibarra.
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Artificial intelligence is a resource for everyone, but it will truly be so only if we know how to use it responsibly and with respect for the rights of those who contribute to its richness. This extraordinary technology requires a mindful use, guided by attention and consideration for its impact . AI can be inclusive only if we believe in it and want it to be.
The book analyzes the technological, economic, and social evolution that has led AI to become one of the greatest innovations in human history.
In this scenario, humanity faces unprecedented global challenges that only technology can help us overcome. AI IMPACT tells us through use cases and real-world applications how AI can help us make a difference in this historical moment.
The book analyzes the technological, economic, and social evolution that has led AI to become one of the greatest innovations in human history.
In this scenario, humanity faces unprecedented global challenges that only technology can help us overcome. AI IMPACT tells us through use cases and real-world applications how AI can help us make a difference in this historical moment.
What makes this book valuable is the demonstration that, just as the internet has become an essential part of daily life, AI is destined to do the same.
With the proliferation of wearable devices and smartphones, AI will soon be everywhere and accessible to all, revolutionizing the way we interact with the digitized world.
This book offers an in-depth look at the potential of AI to address some of our most complex challenges: from climate change to water management, from education to the economy, democracy, and beyond.
By highlighting the impact of AI and presenting real-time solutions, the authors envision a future that could be sustainable and fair for humanity and the planet.
The authors
Paolo Cellini
Chief Investment Officer at Deep Blue Ocean Capital, one of the leading deep tech venture capital funds, as well as Professor of Digital Economics and AI at the Faculty of Economics of Luiss University and Luiss Business School, and a member of the technical committee of the venture debt fund of Invitalia.
Previously, he worked at Walt Disney as Vice President of Strategy, Europe, Middle East, and Africa – Internet Division (London and Paris); CEO in Tel Aviv of the mobile social media startup under AOL/Time Warner; Program Manager at Microsoft; Senior Advisor in London for Hutchison in Europe; Expert for the European Commission for R&D programs in media and telecommunications; CEO of Buffetti.
Partner in seven venture capital funds: Club d’investissement media (Paris); 21 Network; Innogest; Lventure; Reinventures; Invitalia Venture; Cdp Venture Capital.
Author of several publications and two books: Internet Economics (Luiss University Press, 2015) and La Rivoluzione Digitale (Luiss University Press, 2018). He has taught in France at the Ecole supérieure des Telecommunications (Paris).
Maximo Ibarra
CEO of Engineering Group since 2021, he was previously CEO of Sky Italia, Wind, Wind Tre, and KPN, the largest telecommunications company in the Netherlands.
He holds a degree in Political and Economic Sciences, an MBA, and throughout his professional career, he has attended several Executive courses at INSEAD Paris, the London Business School, and Singularity University in Silicon Valley.
In 1994, he began his career at Telecom Italia Mobile, and over the next ten years, he held several leadership positions at Omnitel Vodafone (Head of Consumer Marketing), DHL (Chief Operating Officer), Benetton Group (Global VP Marketing & Communication), and FIAT Auto (Vice President of Strategy & Business Development for the Services Business Unit). In 2004, he returned to the telecommunications sector at Wind, where he was appointed CEO in 2012. In 2016, he became CEO of Wind TRE, formed from the joint venture between the Italian telecommunications operations of CK Hutchison and VimpelCom. In 2021, he chaired the B20 Digital Transformation Task Force, one of the most authoritative engagement groups of the G20.
He has been teaching Marketing and Digital Marketing at Luiss Guido Carli since 2005, and Digital and Technology Transformation at Luiss Business School since 2016. He has been a member of the Mediobanca Board since 2018.
As humanity faces its greatest challenges, it's time to harness our greatest technology for a positive impact.
Maximo Ibarra
CEO Engineering Group
AI & Data as an enabling technology
The ability to learn from vast amounts of Data, to simulate nature inspired behaviours, combined with traditional intelligence models and algorithms are the shift and evolution that position AI (Artificial Intelligence) & Data as the most important enabling technologies today.
The concept of AI, Machine Learning and Deep Learning techniques first appeared in papers and research in the 50s by intuitions of the Turing’s test, used to define if a machine was able to think, to be considered “intelligent”.
AI & Data applications have an extremely concrete impact by making it possible to identify hidden patterns, provide personalized services, learn from Data and make predictions, and essentially bring the analysis of complex scenarios to simple results, delivering unprecedented value.
ENG AI & DATA
The power of big data leads services, products and processes to a higher level of "intelligence".
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