Approach & Solution
In the pharmaceutical sector, it is necessary to have various information for the preparation of each product and manage a large product catalog. We have created a dynamic survey to collect data according to standard procedures in SAP Sales Cloud, facilitating the operations of the R&D department and the preparation of the right offer for the customer.
The product master data has been customized with commercial, pharmaceutical, and technical information. Once configured, products can be quickly added to sales opportunities and offers. The digitalization process has contributed to an improvement in the strategic and operational flow of customer data, resulting in time savings and increased efficiency.
Customer and prospect profiling, along with immediate visibility into insights and reports, enables sales teams to conduct comprehensive and timely analysis to make informed decisions, supporting Research and Development. Real-time updated data improves accessibility to information and effective communication between business areas.
Integration with Microsoft Outlook and Teams promotes collaboration and improves productivity. The solution is mobile compatible and available offline. In the future, SAP Sales Cloud could be extended to cover the entire customer journey.
Improved sales business processes
Time & resource savings
Advanced Enterprise Platforms