Approach & Solution
Engineering has supported the company's Digital Transformation path, designing and implementing a new vision of traditional Business Intelligence based on reporting and analysis of the existing.
In this way we were able to introduce digital innovations with which to make predictions, predictive modeling to try to track and predict customer behaviors.
In the classic SAP-centered landscape, new innovative features have been integrated for all EMEA countries with the following final framework:
- SAP BW on HANA as a corporate Data Warehouse
- SAP Business Objects for institutional reporting (WEBI, OLAP and AFO)
- Google Cloud Platform with Google Big Qruey, Composer, Google Analytics 360, Google Tag Manager for data from WEB sources (sites, portals) and external data
- Tableau to enable Self-Service BI.
Thanks to our solution, the company has been able to innovate the traditional BI framework and create a solid Advanced Analytics platform, enabling a collection of functionalities and technological components through which other applications, processes and technologies digitize processes and enable data-driven ecosystems.
Optimization of marketing campaigns
Identification of new sales segments
Development of new digital services
AI & Advanced Analytics
Industry & Services