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Infographic
Artificial Intelligence, data, and automation at the core of Media strategies
Turn data into actionable insights with a scalable, AI-powered recommendation engine capable of personalizing the user experience across all digital channels.
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From data to action: Engagement evolving through AI
The media landscape is evolving rapidly, fueled by a continuous flow of content and user-generated data.
Every interaction — clicks, searches, suggestions, viewing time — represents a source of information that, thanks to artificial intelligence, can be transformed into valuable insights to understand preferences, habits, and emerging trends.
Marketing automation makes it possible to connect these insights to action, activating more effective communications and strategies based on real, continuously updated data.
User-Centric, Omnichannel Content Strategies
Meeting the expectations of today’s audiences means going beyond traditional content production and distribution models.
A truly data-driven and AI-powered approach enables organizations to map, understand, and anticipate user preferences, activating personalized, omnichannel communications.
Through advanced recommendation and marketing automation solutions, content can be adapted in real time to the needs of each individual user, improving engagement, interaction, and overall satisfaction.
This approach redefines how users discover, explore, and consume content, strengthening the relationship with the brand and opening up new monetization opportunities.
Key benefits for the media sector
- Increase user retention through personalized communications
- Maximize catalog value and monetization through data-driven recommendations
- Improve engagement by delivering relevant experiences
- Optimize operations by automating repetitive processes.
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Use Case
Driving Customer Engagement with AI-Powered Marketing Automation
A marketing automation platform powered by user insights, enabling proactive and personalized communication as well as targeted content delivery.
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INTERVIEW
5 questions to...
Marco Antonielli
Interview with the Media & Communication Senior Account Manager of Engineering.
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White Paper
Media & Communication
Thanks to our knowledge on digital technologies, we create new business models and we improve core processes.
Discover more
-
Use Case
Driving Customer Engagement with AI-Powered Marketing Automation
A marketing automation platform powered by user insights, enabling proactive and personalized communication as well as targeted content delivery.
Discover more -
INTERVIEW
5 questions to...
Marco AntonielliInterview with the Media & Communication Senior Account Manager of Engineering.
Discover more -
White Paper
Media & Communication
Thanks to our knowledge on digital technologies, we create new business models and we improve core processes.
Discover more
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