Case Study

Bucci Industries: reimagining service cloud for emergency situations

ABSTRACT
The strong synergy between Engineering, Atlantic Technologies and Bucci Industries allowed the realization of a specific digitalization project to respond promptly to the emergency in Emilia-Romagna.

Where: italy
Challenge
Bucci Industries is a global leader in industrial automation and robotics and needed to activate digital services to provide immediate assistance and support to its employees and their families. The company originates from Faenza, one of the municipalities in Emilia Romagna, which was in need due to a severe flood.
Approach
In an emergency situation, digitalization is crucial to maintain communication and speed up the distribution of equipment to citizens in difficulties. During this difficult time, the client set up a task force with the company to speed up the procurement of pumps, generators and pressure washers needed to combat the flood disaster.
Solution
Thanks to a well-established relationship with Engineering Group on CRM processes with Salesforce, Bucci Industries equipped itself with a Service Cloud adapted for dispatching emergency equipment and on-site assistance. The platform was reconfigured in a matter of hours and was able to provide a single, accurate view of equipment availability. The information and process flow of dispatching was available in real time. Due to limited telephone connections, an instant messaging service was integrated into the platform. This was able to extend digital engagement so that the Bucci Industries team could quickly interact with citizens and provide them with immediate support. Watch video: https://authoring.eng.it/en/case-studies/bucci-industries
Results
Markets
Ecosystems

Impacts

Technologies

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