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Case Study
Vehicle configuration with zero complexity
×
Our modelling tool establishes the set of valid configurations (billions) in one place, automating the industrial and commercial process.
Where: Italy
Where: Italy
Challenge
A large multinational company in the automotive sector asked us to redesign the configuration tools for their commercial products, guiding the production supply chain, as well as order collection.
Approach
The client needed to manage billions of configurations related to complex products (vehicles), made all over the world with rules that change over time, differ by market/region, requiring a tool capable of processing large amounts of data in the shortest possible time.
We pioneered a new framework for establishing Vehicle Configuration and distributed it throughout the company as a "Single Source of Truth".
Solution
Engineering actively participated in designing the new Product Configuration tool, working with a cross-functional team composed of business partners from EMEA, NAFTA and LATAM regions and various vendors and suppliers. We developed a powerful product modelling tool capable of specifying both commercial and technical objectives, which are checked through a dedicated audit tool to ensure reliable configuration. The approved product specification rules are used to create our Binary Decision Diagram (BDD) data model, which can define the set of valid configurations (billions) in one place, thereby automating both industrial and commercial processes. The solution also lies at the heart of the implementation process, as it provides functions capable of implementing cross-departmental configuration changes.
Results
Faster order entry validation
Single Source of Truth with time/cost reduction
Audit tool ensuring reliable configuration
Improved time-to-market
To know more
Use Case
XR Assistant: immersive showroom, anywhere and without limits
A hybrid, immersive sales experience that transforms dealerships through Extended Reality (XR), enabling a 3D virtual catalog and accessible showrooms from anywhere.
Use Case
GenAI Selling Assistant: Always-On Digital Consultant
A conversational GenAI virtual assistant that guides customers to their ideal car, active 24/7 on the dealer’s website—boosting leads and qualified appointments.
Use Case
Smart Listing Assistant: Car Ads with GenAI
A GenAI-powered virtual assistant that automatically creates, optimizes, and publishes car listings online—fast, tailored, and effective.
-
Use Case
XR Assistant: immersive showroom, anywhere and without limits
A hybrid, immersive sales experience that transforms dealerships through Extended Reality (XR), enabling a 3D virtual catalog and accessible showrooms from anywhere.
-
Use Case
GenAI Selling Assistant: Always-On Digital Consultant
A conversational GenAI virtual assistant that guides customers to their ideal car, active 24/7 on the dealer’s website—boosting leads and qualified appointments.
-
Use Case
Smart Listing Assistant: Car Ads with GenAI
A GenAI-powered virtual assistant that automatically creates, optimizes, and publishes car listings online—fast, tailored, and effective.
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