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Technologies
Engineering complements its offerings by grounding the value of technologies that enable Clients in Digital Transformation.
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With 40 years of experience, we have developed a portfolio of proprietary platforms, frameworks and tools for the digital transformation of our Clients' business processes.
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Solutions
Use Case
From eCommerce to a Sustainable Omnichannel Strategy
×
How to use CRM technologies to improve customer loyalty while ensuring sustainability.
Where: italy
Where: italy
Mission
Improving the efficiency of sales processes, through an omnichannel strategy that enables retailers to have complete knowledge of their customers.
Solution
A highly digitalised and automated solution based on a modular platform that enables retailers to exchange data between different systems and integrate physical and digital touchpoints.
The solution improves the efficiency of retail processes and enables the easy implementation of new technologies and sustainability standards across their store network, pursuing a complete omnichannel strategy.
The solution enables the simultaneous use of channels through different digital technologies, providing retailers with comprehensive customer knowledge.
Digital Ecosystem
Actions
Digital Ecosystem
- With a Customer Data Platform, you can collect and share data from all touch points.
- With CRM features such as Marketing Automation, you can quickly respond to changes in consumer behavior.
- Smart CRM applications enable brands and retailers not only to increase sales, but also to manage product information, reduce inventory levels, and manage orders, returns, and material reuse.
- Advanced analytics can increase business decision-making capabilities.
Expected results
Increases the culture of recycling
Improves customer engagement and brand equity
To know more
Research Project
TEMA – Accurate Mapping and Forecasting for Emergency Management
Advanced Technologies and Tools for Natural Disaster Management (NDM)
Case Study
Brescia: Sustainable Mobility Becomes a Game
An app to encourage sustainable behaviors by promoting the use of public and private transport, as well as private and shared bicycles for commuting.
Research Project
ARIEN: an AI platform to support the fight against illegal drug trafficking
A holistic approach based on artificial intelligence tools for monitoring the production and illegal trafficking of drugs.
-
Research Project
TEMA – Accurate Mapping and Forecasting for Emergency Management
Advanced Technologies and Tools for Natural Disaster Management (NDM)
-
Case Study
Brescia: Sustainable Mobility Becomes a Game
An app to encourage sustainable behaviors by promoting the use of public and private transport, as well as private and shared bicycles for commuting.
-
Research Project
ARIEN: an AI platform to support the fight against illegal drug trafficking
A holistic approach based on artificial intelligence tools for monitoring the production and illegal trafficking of drugs.
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