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8th CRM Observatory - Presentation of Final Results

8th CRM Observatory - Presentation of Final Results

The final event dedicated to the survey on the degree of CRM maturity in Italy from the Data & Analytics focus.

Milan, June 07 2023

The CRM Observatory is an independent research created in 2015 by C-Direct Consulting with the aim of investigating and monitoring the approach and technologies used by Italian companies to manage their Customer Base and related processes. The purpose is to monitor the diffusion and degree of maturity of CRM among Italian companies, analyzing its variations from previous years and identifying trends, opportunities and critical issues.

Nearly 400 Italian companies have contributed so far to the 8th CRM Observatory, conducted in collaboration with Engineering.

The insights that are emerging are interesting: 83% of the participants have a CRM system or are in the process of implementing it, confirming how it is now an indispensable technology to support relational business processes. In addition, 53% of the companies surveyed analyze their Customer Base on a regular basis.

Want to know all the results that emerged from the survey? Attend the final event to be held on Wednesday, June 7, 2023 at the Hyatt Centric Hotel in Milan and live streamed.

Register for the event at this link.

Per maggiori informazioni visita la pagina dedicata all'8th CRM Observatory


  • 3 p.m. – Welcome ​
  • 3.10 p.m. – Presentation of the Observatory's results
  • 3.40 p.m. – Dati e Analytics, the engine of customer relations
  • 4 p.m. – Research insights interpreted by industry experts
  • 4.20 p.m. – CRM success case in a B2C company​
  • 4.40 p.m. – A 360-degree CRM project to support B2B processes
  • 5 p.m. – End of streaming event

Contact us

Events Department
Tel. (+39) 06-87591