Engineering: leader della Digital Transformation

The relationship between customer and company in the digital age

The relationship between customer and company in the digital age

Final event to present the results of the 2021 CRM Observatory.

March 15 2022

Companies are increasingly aware of the value of CRM as a key business strategy in the digitization of the Customer Journey.

This is what emerges from the 2021 edition of the CRM Observatory, created by C-Direct Consulting in collaboration with Engineering's CRM & CX Consulting team, which this year focused on the Digital Transformation of the Customer-Company relationship.

The now mature vision of the Brands in recognizing CRM as an essential technology, focuses on the actions to be taken to design strategies, integrations between systems and communication plans that can really put the person at the center. The CRM Observatory traces in depth the impact that Customer Relationship Management has on companies in their digital transformation process, with the aim of spreading this knowledge.

During the event - organized in presence at Copernico Milano Centrale and in streaming connection - we will address the findings of the research with the contribution of experts and protagonists of the CRM world.




09.30 - Introduction: Brands and Digital Customers
09.45 - Presentation of the results of the 2021 CRM Observatory
10.15 - Expert analysis on the main insights that emerged from the research
10.40 - A case of a successful B2C CRM project
11.00 - How CRM supports companies operating in a B2B market
11.20 - Coffee break
11.40 - Simplify the complexities by giving voice to the most precious asset: data
12.00 - The Digital Transformation in the Customer-Company relationship
12.20 - Conclusions and Q&A
12.30 - Business Speed ​​date (only in presence)
1.00 pm - Lunch

Contact us

Events Department
Tel. (+39) 06-87591