Our consulting approach is based on the design and management of innovative solutions in areas where digital transformation produces the greatest changes in the Customer Journey and in the user experience.
Data and Artificial Intelligence for cross-selling marketing
For a leading European banking group we apply AI and Machine Learning to estimate the propensity of millions of customers to apply for mortgages and bank credit lines.
We define, manage and evolve CRM processes and strategies, redesigning the relationships between companies and customers.
A centralized CRM platform
Standardize customer relationship processes, simplifying and speeding up the production of sales forecasts. We did it for an international industrial group.
Five questions to...
The senior consultant of our CRM & CX Consulting Service talks about how digitalisation is changing the relationship between companies and customers. Looking at the 2021 Observatory, she is also able to assess the health of CRM in Italy.
CRM strategy for a high-level navigation
We implemented the CRM software of a Travel & Hospitality Market Leader, allowing a 360-dregree customer view.