5 questions to...
Antonella Gentile

Interview with the Consulting Functional & Business Analysis Senior Manager of Engineering.

Antonella Gentile is a Consulting Functional & Business Analysis Senior Manager at Engineering, where she leads the Change Management practice supporting clients in their digital transformation journeys.

She has more than 25 years of experience in designing, developing, and overseeing complex change management and training programs. She supports clients and project teams in adopting new working models enabled by digital transformation, promoting agile, automated, and secure approaches.

Antonella contributed to the design and evolution of Engineering’s Change Management methodology.

Her leadership is defined by a holistic, business-oriented, and people-centric mindset, leveraging innovative technologies, including AI, as enablers of meaningful and sustainable change.

1. OVER THE LAST FEW YEARS, TECHNOLOGY HAS EVOLVED AT AN UNPRECEDENTED PACE AND CHANGE MANAGEMENT HAS BECOME INCREASINGLY STRATEGIC. HOW HAVE YOU EXPERIENCED THIS EVOLUTION, AND HOW HAS THE WAY ORGANIZATIONS ARE SUPPORTED IN THEIR DIGITAL JOURNEY CHANGED?


Change Management is no longer a “nice-to-have”; it’s a strategic success factor. Today our approach is holistic and integrated: from day one, we work closely with technology teams to assess organizational impacts, define communication roadmaps, and design learning journeys that support the entire transformation path. This ensures that change is not only technological, but above all cultural.

The challenge today is not simply introducing new technologies, but enabling people to understand them, adopt them, and make them their own in a sustainable way. In recent years, the way organizations are supported has changed profoundly: it is increasingly about continuously and purposefully fostering the adoption of new ways of working.

For example, training and learning are becoming increasingly “on demand,” accessible exactly when and where they are needed, with an experiential and immediate approach. Therefore, we focus on short, intuitive, and easily digestible content - much like learning to use a new app on your smartphone - to make learning natural, fast, and an integral part of everyday work.

2. WITH THE RAPID RISE OF AI, MANY ORGANIZATIONS HAVE ADOPTED NEW TOOLS QUICKLY, BUT STRUGGLE TO SCALE AND SUSTAIN ADOPTION. IF YOU COULD GIVE ONE PIECE OF ADVICE, WHERE SHOULD ORGANIZATIONS START TO ADDRESS THIS CHANGE MANAGEMENT CHALLENGE?


The key is not to treat AI adoption as a purely technological initiative. You must invest in readiness, secure leadership sponsorship, and create tailored, hands-on learning paths. Only then does AI become a daily ally rather than a barrier.

The starting point is people, not platforms. Understanding real needs, fears, and expectations is fundamental to designing an effective adoption experience.

When individuals see tangible benefits, such as time saved, simplified workflows, greater autonomy, AI becomes natural and sustainable.

The goal is to build a culture of experimentation, where mistakes are learning opportunities, and innovation is a shared journey, not a top-down mandate.

3. HISTORICALLY, CHANGE WAS DRIVEN BY EXTERNAL FORCES: MARKET SHIFTS, ECONOMIC OR SOCIAL CONDITIONS. TODAY, SYSTEMS THEMSELVES, PARTICULARLY AI, SEEM TO TRIGGER AND SHAPE CHANGE. HOW SIGNIFICANT IS TECHNOLOGY COMPARED TO OTHER DRIVERS?


Technology is a powerful accelerator, but it does not replace cultural and economic drivers. AI introduces new opportunities and ethical considerations, but its real impact depends on organizational culture and leadership.

Technology may represent 30–40% of the change: it enables and accelerates what was previously impossible. But the other 60–70% is mindset, behaviors, and organizational models. Without a culture ready to embrace innovation, even the most advanced solutions underperform or are rejected.

Today, competitive advantage does not come from deploying the most advanced AI, but from integrating it ethically, consciously, and coherently into the organization's identity and strategic goals.

4. HOW DO USER RESISTANCES DIFFER WHEN ADOPTING AI COMPARED TO MORE TRADITIONAL IMPLEMENTATIONS, LIKE INTRODUCING A NEW PLATFORM?


With AI, resistance often stems from perceived threats to one's role and a lack of trust in algorithms. In traditional projects, resistance is typically linked to effort, learning new tools, changing routines, and overcoming the fear of making mistakes.

AI-related resistance is more cognitive: reluctance to rely on machine-generated outputs, fear of losing control or recognition, and skepticism toward automated decisions.

With platforms, the challenge is “how to use it”; with AI, the challenge is understanding “why to use it” and how it enhances, rather than replaces human capability.

5. CAN YOU SHARE A CONCRETE AI ADOPTION CASE THAT ILLUSTRATES YOUR APPROACH AND HIGHLIGHTS WHERE CHANGE MANAGEMENT MADE THE DIFFERENCE?


In a recent project, we supported a client implementing AI solutions for data management and decision-making. Working closely with internal Change Agents, we built awareness, strengthened prompting skills, and fostered engagement. The outcome was measurable productivity gains and, even more significant, a culture more open to experimentation.

We adopted a gradual, people-first approach. AI was introduced as a natural evolution of work practices. A Change Agent network actively co-designed future scenarios and participated in interactive workshops. This participatory approach clarified expectations, reduced uncertainty, and made change concrete and sustainable.

This experience demonstrated that success in AI initiatives depends not only on algorithmic power, but on turning AI into a shared lever for growth, innovation, and empowerment.

 

The real competitive advantage today does not lie in adopting the most advanced AI solutions, but in an organization’s ability to integrate them responsibly, ethically, and in alignment with its identity and goals.

Antonella Gentile Consulting Functional & Business Analysis Senior Manager of Engineering